Content, Playbooks & Product Enablement Mgr

Vericast • San Antonio, TX

4d • $100,000 - $125,000

About The Position

The Content, Playbooks & Product Enablement Mgr is responsible for building, governing, and optimizing the sales content ecosystem, including plays, messaging, narratives, competitive insights, and product-to-sales translation. This role ensures Vericast sellers across all segments have the right tools and messages to win consistently, improving productivity, win rates, and onboarding success.

Requirements

• 5+ years in Sales Enablement, Product Marketing, or GTM strategy roles.
• Experience building sales content, playbooks, and messaging frameworks.
• Experience with content management platforms (Highspot, Seismic, etc.).
• Strong writing, storytelling, and communication skills.
• Ability to analyze performance data and make content recommendations.

Nice To Haves

• Experience in complex B2B environments supporting Enterprise and Strategic sellers.
• Familiarity with sales methodologies (Challenger, MEDDICC, Value Selling).
• Strong collaboration skills with Product, PMM, and Sales Ops.

Responsibilities

• Own the Sales Content Ecosystem - Govern structure, quality, and lifecycle of all sales content; Maintain content taxonomy and ensure findability; Enforce version control, compliance alignment, and content governance.
• Build & Maintain Vericast Sales Playbooks - Create and maintain sales play-specific playbooks across segments; Define discovery flows, messaging, competitive positioning, and objection handling; Align plays to pipeline stages and forecasting criteria.
• Translate Product & Product Marketing Manager Deliverables into Sales Assets - Partner with Product and Marketing to create sales content aligned to our sales strategy; Convert product updates into seller-ready messaging, decks, talk tracks, and collateral; Create launch enablement kits and vertical narratives; Partner with training to integrate materials into onboarding and skills programs.
• Partner with Field Leadership to Drive Adoption - Collaborate with leaders across Enterprise, Strategic, and Priority segments; Develop battlecards, competitive teardowns, and scenario-based tools; Collect field feedback to update and optimize content regularly.
• Content Analytics & Insights - Measure content usage, play adoption, and impact using enablement analytics; Analyze correlations between content and deal progression; Prioritize new content creation based on performance insights.
• Ensure Messaging Consistency Across GTM Functions - Align messaging across Sales, Marketing, Product, and Customer Success; Maintain consistency of value propositions, proof points, and competitive angles.

Benefits

• medical, dental and vision coverage
• 401K with company match
• generous PTO allowance
• life insurance
• employee assistance
• pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees