Content Optimization Writer

Collette • Pawtucket, RI

33d • $75,000 - $85,000 • Hybrid

About The Position

Collette is seeking a Content Optimization Writer to join our Marketing Team. This is preferably a hybrid role based at our headquarters in Pawtucket, RI, but remote candidates will also be considered. About Collette: Let Us Show You the World  There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette's passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company's future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world.  From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people.  So, what are you waiting for? Your journey starts here.  Job Summary:  As search evolves, so must our storytelling. We're looking for an exceptional writer - someone who understands both the art of travel writing and the science of discoverability - to help Collette remain visible, competitive, and inspiring in the AI-powered search era. Reporting to the Senior Manager, Content & Media Strategy, this is a specialized writing role - perfect for a curious, creative storyteller with strong SEO and UX instincts. You'll create content that's rich, human, and ready for discovery in modern search environments, from Google's AI Overviews to voice assistants and beyond.  Your focus will be crafting blogs, microblogs, and website copy that are: Answer-first(optimized for how people and AI retrieve information) Entity-rich(structured for semantic search) Beautifully written(true to Collette's warm, editorial tone) You'll bridge SEO and UX, ensuring that what ranks well also reads well - shaping clear, intuitive language that helps travelers navigate their journey from curiosity to conversion. You'll be part of a high-performing copywriting team that turns ideas into stories - from brochures and blogs to full editorial campaigns. This role adds a specialized layer focused on SEO, AEO, discoverability, and UX, connecting travelers to Collette through content that's both inspired and intentional.

Requirements

• Exceptional writing ability- Proven background in travel, lifestyle, or editorial storytelling; a natural sense for tone, pacing, and narrative flow.
• SEO & AEO fluency- Understands keyword intent, passage optimization, and how AI Overviews and semantic search interpret content.
• UX awareness- Writes scannable, accessible copy that supports user journeys and reduces friction across web and mobile experiences.
• Analytical mindset - Interprets performance data, search insights, and audience behavior to inform ongoing optimization.
• Content systems knowledge - Experience with CMS tools and structured content models (Contentful preferred).
• AI literacy - Comfortable using AI responsibly to enhance writing, efficiency, and research without sacrificing creativity or brand voice.
• Collaborative communicator - Works seamlessly with creative, product, and technical teams.
• Travel passion - Interest or experience in travel writing, culture, or global destinations.

Responsibilities

• Create modular blogs and microblogs aligned to funnel stages and search intent.
• Develop answer-ready, entity-rich copy designed for AI parsing.
• Bring destination content to life with sensory detail, accuracy, and cultural depth.
• Collaborate with design and UX teams to refine headlines, CTAs, FAQs, and page structures.
• AEO and semantic-search principles to tour and destination pages.
• Shape copy that improves readability, navigation, and conversion.
• Optimize and upload content within Collette's CMS (Contentful preferred).
• Help streamline publishing workflows to move content efficiently from draft to live.
• Partner with product marketing, creative, digital, and UX teams to align strategy, storytelling, and search performance.
• Advocate for human-centered, traveler-focused content across touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees