Content Optimization Specialist - INTERNAL OPENING FOR KSU EMPLOYEES ONLY

Kent State • Kent, OH

19h

About The Position

Drives tactical performance across all digital content, ensuring everything is
structured for maximum visibility, discoverability, and engagement. Optimizes
content for all audiences across all platforms. Applies best practices,
personalization, tagging and testing strategies to continuously improve content
across all university owned channels, paid campaigns, earned efforts and
customer engagement systems. Reports to the Senior Director, Data Strategy.

As Kent State advances its digital transformation vision, the Engagement &
Optimization Team (EOT) will play a foundational role in operationalizing a
university-wide audience engagement data strategy. This team supports strategic,
data-informed communications and marketing through unified content strategy,
digital experience optimization, and measurable, personalized engagement across
all platforms.

These efforts span all university communication and marketing channels—including
web, email, mobile, social media, CRM platforms like Slate, Element451 and other
distributed systems. The roles are not limited to web optimization but are
designed to elevate the university's total audience engagement strategy across
all touchpoints and departments.

The EOT will work collaboratively across the university to guide and coordinate
institutional data strategy for audience engagement and performance
measurement—ensuring alignment, collaboration, and impact at scale.

The Content Optimization Specialist reports to the Senior Director of Data
Strategy and drives tactical performance across all digital content, ensuring
everything is structured for maximum visibility, discoverability, and
engagement. This includes optimizations for all forms of content optimization.
The specialist applies SEO best practices, personalization, tagging, and testing
strategies to continuously improve content across all university owned channels,
paid campaigns, earned efforts and customer engagement systems.

Requirements

• Bachelor’s degree in marketing, digital media, communications, journalism, UX design, or a related field. Four years' professional experience in content optimization digital engagement roles or related experience.

Responsibilities

• Perform search engine audits and implement keyword strategies across university digital platforms.
• Manage tagging, metadata and personalization structures for smarter audience targeting.
• Optimize content for all audiences across all platforms (i.e., traditional, local/location-based or AI-powered search/chat agents) to enhance user engagement and conversion.
• Provide optimization recommendations to content teams based on real-time performance metrics.
• Develop optimization strategies across all communication channels and audience engagement systems.
• Deploy AI tools for customization of content to each audience/user across all channels.
• Assist Director of Data Strategy in data strategy efforts.
• Coordinate with University Communications and Marketing (UCM) team and other university partners to research, identify and operationalize UX learnings.
• May provide direct supervision of student employees.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level