CONTENT MARKETING WRITER
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About The Position
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community. This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before June 20th, 2025. The content marketing writer creates, writes and edits branded copy for a variety of audiences across print and digital channels including email, web, print, social media, texting campaigns and advertisements. Using the appropriate brand voice and tone based on audience, channel and marketing strategy, the writer shapes CMU's brand narrative to engage readers and inspire them to take action - to visit CMU, further explore the university's web presence, request information, apply for admission and enroll. In addition to developing content, a primary responsibility of this position is to engage the campus community in brand building and brand advocacy. This will include assisting in brand trainings and being a brand resource for content producers across campus. This position reports to the Associate Director of Integrated Marketing and collaborates with graphic designers, communications coordinators, college marketing coordinators, and other University offices as needed.
