Content Marketing Strategy Lead

Sedgwick

79d

About The Position

By joining Sedgwick, you'll be part of something truly meaningful. It’s what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there’s no limit to what you can achieve. Newsweek Recognizes Sedgwick as America’s Greatest Workplaces National Top Companies Certified as a Great Place to Work® Fortune Best Workplaces in Financial Services & Insurance Content Marketing Strategy Lead. PRIMARY PURPOSE OF THE ROLE: Drives the development and execution of content strategies that support brand and business objectives, ensuring alignment with audience needs and optimizing content performance across digital channels through collaboration, creative leadership, and data-driven insights.

Requirements

• Bachelor's degree from an accredited college or university preferred in Marketing or Communications.
• Eight (8) years of related experience or equivalent combination of education and experience required.
• Experience in content strategy, preferably within B2B or complex service environments; social media experience is a plus.
• Demonstrated success in creating content that drives engagement and supports lead generation.
• Strong understanding of the buyer journey and expertise in funnel-based content planning.
• Excellent writing, editing, and storytelling abilities.
• Experience managing content across digital channels, including web, email, and paid media.
• Ability to manage multiple projects simultaneously and collaborate effectively across teams.
• Knowledge of performance metrics and content optimization strategies.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office and general PC applications.
• Analytical and interpretive skills.
• Effective time management and organizational skills.
• Demonstrated leadership and project team management skills.
• Ability to produce clear, accurate, and actionable written reports.
• Collaborative team player with a commitment to performance excellence.

Responsibilities

• Develops and implement content strategies that support intent, evaluation, and conversion tailored to target audience needs with and solution offerings.
• Collaborates with Growth Marketing Strategists to align content to the buyer journey and campaign objectives.
• Leads the creation of high-impact content assets such as solution guides, case studies, SME blogs, videos, and podcasts.
• Brainstorms and produces innovative content of delivery across web, email, social, and paid media channels.
• Ensures all content is optimized for performance, accessibility, and engagement.
• Partners with Growth Marketing Strategists to stay informed on priority business opportunities (“growth bridges”), new solution launches, updates, and differentiators.
• Coordinates with campaign strategists to ensure timely availability of creative assets for new or active paid campaigns.
• Collaborates with brand and creative teams to maintain consistency in voice and visual identity.
• Serves as back-up to the Content Director for ad hoc needs as assigned by direct supervisor.
• Establishes KPIs and measurement frameworks in partnership with Growth Marketing Strategists to evaluate content effectiveness.
• Utilizes data and insights to refine content strategy and improve conversion outcomes.
• Provides as-hoc support to the Director of Brand Strategy as needed.
• Performs other duties as assigned.

Benefits

• Flexible work schedule.
• Referral incentive program.
• Career development and promotional growth opportunities.
• A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees