Content Marketing Strategist

Go Maverick Group • Caledonia, WI

3d • Remote

About The Position

Go Maverick Group has a rapidly growing client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives. This role is ideal for a detail-oriented marketer who enjoys managing multiple initiatives, maintaining digital assets, and supporting demand-generation efforts in a B2B manufacturing environment.
The Content Marketing Strategist will play a hands-on role in executing social media, website updates, email marketing, and eCommerce support—working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7 years of marketing, communications, or digital marketing experience (B2B preferred).
• Hands-on experience with social media, email marketing, and website content management.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• High attention to detail and follow-through.
• Current professional portfolio required.

Nice To Haves

• Experience in B2B manufacturing, industrial products, or technical markets.
• Familiarity with CMS platforms (WordPress, Shopify, or similar).
• Experience with marketing automation tools (HubSpot preferred).
• Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.

Responsibilities

• Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices.
• Coordinate website content updates with Product, Sales, and Engineering teams.
• Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
• Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
• Develop and publish product, application, and company content in alignment with brand guidelines.
• Monitor engagement, comments, and basic analytics to inform content optimization.
• Create and maintain a content calendar.
• Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
• Manage tradeshows.
• Support newsletters, product announcements, promotions, and customer communications.
• Maintain email lists, segment audiences, and ensure data hygiene.
• Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
• Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
• Help monitor eCommerce performance and customer behavior trends.
• Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
• Coordinate with external vendors, agencies, and internal stakeholders as needed.
• Maintain marketing assets, templates, and documentation.
• Support trade shows, promotions, and special initiatives as assigned.

Benefits

• competitive salary
• performance bonus eligibility
• generous PTO
• comprehensive benefits
• a 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level