Content Marketing Specialist

Lang Masonry Contractors Inc • Malta, OH

4d • Hybrid

About The Position

Malta Dynamics is seeking a Content Marketing Specialist to own the execution and consistency of Malta Dynamics’ brand voice across all channels. This role is responsible for producing, publishing, and optimizing high-quality content that drives inbound leads, supports sales, and reinforces Malta Dynamics as a leader in workplace safety.

This is a hands-on, execution-focused role requiring both creative output and disciplined follow-through. The ideal candidate is highly organized, detail-oriented, and capable of maintaining consistent content production without constant oversight.

Requirements

• 2–5 years of experience in content marketing, digital marketing, or related field.
• Strong copywriting skills with the ability to write clearly, professionally, and persuasively.
• Experience managing social media platforms and scheduling tools.
• Familiarity with email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.)
• Working knowledge of SEO principles and website content optimization.
• Experience using analytics tools such as Google Analytics or similar.
• Basic proficiency in graphic design and/or video editing tools (Canva, Adobe Suite, etc.)
• Strong organizational and project management skills.
• Ability to manage multiple projects simultaneously without oversight.
• Experience using AI tools (e.g., ChatGPT) to enhance productivity and content creation.

Nice To Haves

• Experience in B2B, construction, industrial, or manufacturing environments.
• Familiarity with Shopify or similar ecommerce platforms.
• Experience collaborating with external marketing agencies.
• Portfolio of written content, campaigns, or digital work.

Responsibilities

• Own the planning, creation, and scheduling of content across all digital channels including website, blog, email, and social media.
• Write and publish product descriptions, landing pages, blogs, and campaign content aligned with Malta Dynamics’ brand voice.
• Execute a consistent weekly content calendar with no missed deadlines.
• Collaborate with internal subject matter experts to translate technical knowledge into clear, compelling marketing content.
• Maintain and enforce Malta Dynamics’ brand voice across all content.
• Ensure all messaging aligns with company positioning, product strategy, and target audience needs.
• Continuously refine messaging based on performance and leadership feedback.
• Plan, schedule, and publish content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Monitor engagement and optimize content based on performance.
• Ensure consistent cadence and professional brand representation.
• Execute email campaigns and flows using platforms such as Klaviyo, HubSpot, or similar.
• Develop content that nurtures leads and engages existing customers.
• Support segmentation and targeting strategies based on audience behavior.
• Optimize content for search engines to improve visibility and rankings.
• Support ongoing website updates and content improvements.
• Collaborate with external partners (e.g., SEO agency) to execute strategy.
• Track and report on key performance metrics including traffic, engagement, and lead generation.
• Use data to refine content strategy and improve results over time.
• Provide clear, actionable insights on what is working and what is not.
• Work closely with sales, product development, and leadership to align marketing efforts with business goals.
• Support sales initiatives by creating content that addresses real customer needs and objections.
• Coordinate with external marketing partners to ensure alignment and execution.

Benefits

• Competitive pay
• Leave time
• Paid holidays
• Health/Vision/Dental Insurance
• Life Insurance
• 401K match
• Flexible Spending Account

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees