Content Marketing Manager

HCA Healthcare • Louisville, KY

83d

About The Position

At Galen College of Nursing, we educate and empower nurses to change lives. Since 1989, we've dedicated our work to delivering high-quality nursing education with a student-first mindset. As one of the largest private nursing colleges in the country, we combine the support of a close-knit learning environment with the strength of a nationally recognized institution, HCA Healthcare. That same passion for excellence in the classroom extends to our offices. At Galen, you'll find a culture deeply rooted in collaboration, innovation, and a shared commitment to improving the future of healthcare. Your work directly touches the next generation of nurses, and your contributions help our students pursue their dream of a compassionate career. If you're looking for a career where you can make a difference, grow professionally, and be part of a caring team, we'd love for you to apply for the Content Marketing Manager position today!

Requirements

• 7+ years of proven work experience as a content marketing manager
• Demonstrated expertise in social media platforms
• Proven experience creating and managing the development of multi-channel content marketing tactics
• Proficiency in MS Office, WordPress or other Content Management Software
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Strong analytical skills
• Project management proficiency with keen attention to detail
• Excellent communication and writing skills
• Highly organized and detail-oriented
• Bachelor of Science degree in Marketing, Journalism, Communications or relevant field
• Hands on experience with SEO and web traffic metrics
• Highly engaged, team mindset

Responsibilities

• Build and manage Galen's content marketing and social media strategies to increase LLM discoverability and authority, and drive organic search traffic
• Collaborate with internal and external design and writing teams to produce high quality, omni-channel content for inbound marketing strategies including but not limited to articles, blogs, emails, whitepapers, videos
• Develop editorial calendar, delegate tasks and ensure deadlines are met to write, design, build and maintain our social media presence, managing two Social Media Specialists
• Collaborate with internal and external teams to create website content, pages and optimize user experience
• Regularly track, measure and report performance across all social media platforms and website
• Plan, execute, and measure A/B and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience
• Edit, proofread and improve content
• Receive customer feedback and generate ideas to increase customer engagement
• Other duties as assigned

Benefits

• Comprehensive medical coverage that covers many common services at no cost or for a low copay
• Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more
• Free counseling services and resources for emotional, physical, and financial well-being
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance
• Referral services for children, elders, and pet care, home and auto repair, event planning, and more
• Consumer discounts through Abenity
• Retirement readiness, rollover assistance services, and preferred banking partnerships
• Education assistance (tuition, student loan, certification support, dependent scholarships)
• Colleague recognition program
• Time Away from Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Hospitals
• Education Level: Bachelor's degree