Content Marketing Manager

Eisner Advisory GroupWoodbridge Township, NJ
282d$85,000 - $150,000

About The Position

At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next step as a seasoned professional, the EisnerAmper experience is one-of-a-kind. You can design a career you'll love from top to bottom - we give you the tools you need to succeed and the autonomy to reach your goals. We are seeking a Content Marketing Manager to join our team. The ideal candidate will be a motivated individual with exceptional interpersonal, writing, and organizational skills.

Requirements

  • 5+ years of content marketing experience.
  • Bachelor's degree in marketing, communications, journalism, or related field required.

Nice To Haves

  • Knowledge of accounting, tax, consulting or other professional services is a plus.
  • Exceptional writing, editing, and proofreading skills across a variety of formats, with a keen eye for detail.
  • Strong understanding of content marketing principles, SEO best practices, and digital marketing strategies.
  • Excellent project management and organizational skills, with the ability to manage multiple projects and people simultaneously.
  • Experience using project management software (i.e., Monday.com).
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Ability to work independently and as part of a team.
  • Strong knowledge of market research techniques and databases.
  • Ability to translate technical materials into content accessible to a variety of audiences.

Responsibilities

  • Execute marketing and communications activities that support the firm's strategic goals, drive growth, and enhance its brand image.
  • Create engaging and high-quality content for paid and owned channels, including articles, eBooks, whitepapers, case studies, collateral, landing page copy, ad copy, emails, podcasts, and video scripts.
  • Collaborate with marketing colleagues (design, web, email, and social team) to publish and promote content.
  • Develop and execute industry and service-line-specific content plans and distribution strategies in collaboration with marketing and other leaders to support growth initiatives.
  • Identify content gaps and opportunities.
  • Maintain consistency of messaging across all content, adhering to best practices and brand guidelines.
  • Regularly monitor content performance and adjust strategies based on data insights.
  • Strong understanding of SEO and ability to use SEO briefs to optimize content for discoverability and rankings.
  • Work independently and within a team on special non-recurring and ongoing projects.
  • Update and maintain marketing materials, including brochures and presentations.
  • Manage projects to ensure that all milestones and deadlines are met.
  • Collaborate closely with operations, technical, and service area subject matter experts to gather the necessary information for content development.
  • Translate and communicate technical material and concepts into content that is accessible to audiences with mixed levels of expertise.
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