Affinity.co-posted 3 months ago
$79,000 - $133,000/Yr
Full-time • Mid Level
251-500 employees

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity, we're passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence. This position reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.

  • Own the content program end to end, aligning content strategy to awareness metrics and overall marketing campaigns.
  • Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy) aligned to enterprise buying stages.
  • Scale with tech: set up light automations in Pardot, manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
  • Conduct topic/keyword research, plan clusters, brief writers, optimize on-page elements, and iterate based on performance.
  • Write structured content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata.
  • Collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.
  • 4+ years creating B2B tech content (SaaS preferred); ability to explain complex ideas simply and persuasively.
  • Impeccable communicator and editor: crisp prose, strong headlines, clean structure.
  • Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns.
  • SEO-minded: confident with keyword research, briefs, on-page optimization, and measuring results.
  • Experience shipping guides/reports, SEO articles, case studies, webinar content, emails, and social that support awareness and pipeline.
  • Basic HTML/CSS for Webflow tweaks.
  • Familiarity with CRMA/Looker, GA4, and an SEO platform (Ahrefs/Semrush).
  • Health Benefits: Coverage for healthcare, dental, and optical insurance premiums for you and your dependents.
  • Retirement Planning: Pension plan through SmartPension.
  • Learning & Development: Annual education budget and comprehensive L&D program.
  • Wellness Support: Monthly reimbursements for home internet, meals, and wellness memberships/equipment.
  • Team Connection: Virtual team-building activities and socials.
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