Content Marketing Manager

Hard Rock International-posted 4 months ago
$71,000 - $118,000/Yr
Full-time • Mid Level
Davie, FL
Food Services and Drinking Places
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The Content Marketing Manager position requires the successful candidate to be on site. Under the direction of the Director of Marketing, this role is responsible for supporting all social media marketing efforts, including research of content creators, strategy and implementation of emerging forms of digital media, social media, mobile communications, and paid online advertising. The manager will partner with PR, marketing, and Digital to develop brand strategies, campaigns, and tactics aimed at appealing to guests and various media groups.

  • Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities.
  • Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met.
  • Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure.
  • Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, LinkedIn, Instagram, and new/emerging platforms like Threads.
  • Help lead the Social sharing expectations for the brand; Improve content and help reduce promotional costs.
  • Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs.
  • Work with existing Social Agencies for Reporting and Measurement Metrics.
  • Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct.
  • Lead efforts of the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements, and content are relevant to target audience and on brand.
  • Responsible for community engagement and involvement via social media and in person.
  • Provide onsite presence for events, promotions, and celebrity appearances for content building and live social media engagement.
  • Establish and grow relationships with key influencers in the digital space, such as bloggers, high-profile followed personalities, entertainers, etc.
  • Create effective copy and creative campaigns for earned media exposure.
  • Develop, execute, and leverage mobile and social media efforts to grow market share and expand brand awareness.
  • Create mobile and social media campaign strategy including program outlines and provide recommendations.
  • Understand current trends, technologies, and advancements in social, mobile, and online review sites.
  • Oversee production and implementation of mobile and social campaigns.
  • On an ongoing basis, measure and report performance of all marketing activities and assets against goals, identify trends and insights, and optimize plan based on these insights.
  • Maintain consistent system of measurement and evaluation of social and mobile program success using platforms such as Emplifi.
  • Extend marketing initiatives and editorial content into relevant external publications for SEO purposes (forums, news sites, blogs, etc.).
  • Manage and allocate budgets for social media campaigns, paid online advertising, and influencer marketing initiatives, ensuring optimal ROI.
  • Work closely with internal departments to resolve customer/crisis service issues in digital spaces.
  • Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
  • Engage and align partnerships with paid & non-paid social media efforts and campaigns.
  • Work closely with Digital Marketing to integrate social and emerging forms of media into online brand campaigns.
  • Serve as the liaison between PR, Digital Marketing, and other departments as it relates to mobile and social media efforts.
  • Assist public relations team as needed.
  • Support other key marketing efforts as needed.
  • At least 7 years direct social, digital, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns.
  • At least 5 years of social media/web 2.0 experience as an online marketer.
  • At least 3 years of hospitality experience preferred.
  • Demonstrated ability to manage marketing budgets effectively.
  • Bachelor's degree in hospitality, marketing, or business administration, or the equivalent combination of education and experience.
  • Demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
  • Experience in leveraging social media platforms for an advertising campaign.
  • Understanding of social media universe including Facebook, Twitter, LinkedIn, YouTube, TikTok, Instagram, blogs, etc.
  • Attention to detail.
  • Ability to effectively communicate in both written and verbal formats.
  • Ability to assist in the planning, development, and implementation of projects/programs.
  • Ability to work well under pressure of deadlines.
  • Ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
  • Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
  • Experience preferred in brand management, development and implementation.
  • Excellent customer service skills.
  • Interpersonal skills to deal effectively with all business contacts.
  • Professional appearance and demeanor.
  • Ability to work varied shifts, including nights, weekends and holidays.
  • Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
  • Must be able to speak to the general public and/or groups of individuals.
  • Proficient knowledge of Microsoft Office suite of products, CapCut and Adobe Suite.
  • 401k
  • health insurance
  • dental insurance
  • vision insurance
  • paid holidays
  • paid volunteer time
  • flexible scheduling
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