Content Marketing Manager

At Home • Coppell, TX

17h

About The Position

At Home’s Marketing Content & Strategy team plays a critical role in shaping how
the brand tells its product and category stories across all customer
touchpoints. The Manager, Marketing Content Strategy leads the planning,
organization, and execution of product storytelling that supports enterprise
marketing campaigns and drives traffic, engagement, and sales for a $1.7+
billion home décor retailer.

This role owns the operationalization of content strategy across divisions and
marketing channels—including website, social, email, digital media, video, and
emerging platforms—ensuring storytelling is cohesive, brand-right, and aligned
with business priorities. Partnering closely with the Director of Marketing
Strategy, Merchandising, Creative, and Integrated Marketing, the Manager
establishes content architecture, prioritizes storytelling initiatives, and
guides cross-functional teams through the end-to-end content development
process.

The Manager exercises independent judgment in prioritizing content initiatives,
structuring shot list strategy, resolving competing business needs, and
recommending storytelling direction based on performance insights, campaign
priorities, and production constraints.

Requirements

• Deep experience leading customer-facing content strategy and planning, preferably within a retail or consumer-focused environment.
• Excellent interpersonal, organizational, and communication skills, with the ability to translate complex information into clear direction.
• Strong execution and problem-solving skills, paired with sound judgment and attention to detail.
• Highly organized, adaptable, and able to prioritize and manage multiple projects in a fast-paced environment.

Nice To Haves

• Direct experience with retail, merchandising, buying, and content planning strongly preferred.

Responsibilities

• Leads divisional content planning workflows, ensuring product storytelling, assortment focus, and shot list strategy align with enterprise campaign objectives
• Establishes and manages content development timelines, checkpoints, and review milestones to support on-time campaign execution
• Owns the development, organization, and quality review of product shot lists across divisions, ensuring strategic alignment, accuracy, and completeness prior to Director approval
• Determines content architecture and storytelling priorities across categories, balancing campaign goals, product focus, and production capacity
• Evaluates and prioritizes shot list and content requests, making recommendations on resource allocation based on business impact, budget, and operational constraints
• Provides strategic direction to Associate Managers on product selection, merchandising storytelling, and channel execution across email, social, digital media, video, and text communications
• Serves as a strategic partner to Integrated Marketing during brief development, ensuring content inputs are structured for downstream execution
• Participates in divisional line reviews and product walks to identify storytelling opportunities, gaps, and emerging priorities
• Guides cross-functional teams—including stylists, photographers, copywriters, art directors, influencers, and agency partners—by providing product context and storytelling direction
• Attends creative reviews to ensure customer-facing content is on-brand, inspiring, and easy to shop across channels
• Reviews performance, engagement, and campaign insights to identify trends and recommend adjustments to storytelling strategy
• Resolves competing priorities across divisions and campaigns using sound judgment and alignment with enterprise marketing goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees