Content Marketing Manager

IBM

258d

About The Position

As a Content Marketing Manager at IBM Software, you will play a crucial role in transforming complex ideas into clear, compelling written narratives that resonate with both technical and executive audiences. You will be responsible for creating engaging long-form content such as whitepapers, eBooks, and guides that drive results. Your work will involve collaborating with subject matter experts (SMEs), product marketing, and go-to-market (GTM) teams to ensure alignment with broader business objectives. This position is part of the Growth Marketing team that promotes Technology Business Management (TBM) solutions, and you will report to the Senior Manager of Content Strategy under the Global Director of Demand Programs.

Requirements

• 3+ years of experience in long form writing.
• Experience in tech-focused B2B SaaS preferred.
• Excellent communication and organizational skills.
• Proven ability to work and thrive in a fast-paced environment.
• Comfortable managing multiple demands and meeting tight deadlines.
• Experience working at a dynamic, enterprise company.
• Eager to work proactively and collaboratively with SMEs and executives.
• Portfolio of long-form assets (eBooks, whitepapers, blogs, guides).

Responsibilities

• Write and edit long-form content such as eBooks, whitepapers, guides, and research-driven blog posts, ensuring technical accuracy and business relevance.
• Collaborate with product marketing, SMEs, and other stakeholders to translate complex topics into clear, engaging, long-form assets tailored to decision-makers.
• Optimize content for lead generation while maintaining tone and adherence to brand guidelines.
• Conduct in-depth research on industry trends, competitive landscapes, and customer challenges to inform content strategy.
• Manage multiple deadlines and content roadmaps, ensuring timely delivery of high-quality materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree