Content Marketing Manager

D-Wave

90d

About The Position

If you’re looking for an opportunity to drive content strategy and execution for one of the most exciting areas of technology, this role is for you! D-Wave, a leading quantum computing company at the forefront of commercializing this remarkable technology, is seeking a Content Marketing Manager to join our rapidly growing marketing organization. In this role, you will help us define a content marketing program that gets the incredible stories of our company, technology, partners and customers in front of the world.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (5+ years) in content marketing, with a demonstrated track record of managing digital media channels and leveraging marketing automation platforms.
• Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and technical content.
• Experience using AI to drive message consistency and scale.
• Experience in developing and executing content strategies for B2B technology or software companies.
• Demonstrated ability to manage professional social media platforms and understand social media analytics.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the customer’s journey.
• Oversee and also directly create high-quality, engaging content across various formats (e.g., thought leadership articles, whitepapers, e-books, blog posts, newsletters, case studies, videos, website copy).
• Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment.
• Confidently leverage AI to create derivative content pieces, enabling us to rapidly scale our content program.
• Manage the distribution of content across various digital channels, including D-Wave website, social media platforms (e.g., LinkedIn, X), and email campaigns.
• Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement.
• Work with digital marketing manager to ensure content is optimized for SEO, SEM, CRO, and other digital advertising efforts.
• Track KPIs (engagement, reach, CTR, conversions) and provide actionable insights.
• Use data to iterate on content and social strategy, testing new formats, posting times, and engagement tactics.
• Monitor and analyze content performance metrics (e.g., website traffic, engagement rates, conversions, lead generation) using analytics tools.
• Provide actionable insights and recommendations to optimize content strategy, digital distribution, and overall campaign effectiveness.
• Manage content governance, ensuring brand consistency, compliance, and an organized content library.
• Work seamlessly with sales, product marketing, and R&D teams to ensure content supports their objectives and is integrated into broader initiatives.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees