Content Marketing Manager, Roku Ads Manager

Roku-posted 9 months ago
$128,000 - $175,000/Yr
Full-time • Mid Level
New York, NY
Computer and Electronic Product Manufacturing
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

Roku Advertising is looking for a content and campaign marketing manager to help drive performance, thought leadership, and community around Roku Ads Manager, Roku's self-service ad platform launched in September 2024. This person will spearhead the content marketing strategy aimed at getting more growth and performance advertisers into the platform and turning them into successful and growing customers. This will include key topic development, advocacy publications, fueling lifecycle marketing, and community development.

  • Overseeing the planning, development, and execution of content-forward programs to grow Roku Ads Manager, from brand awareness to lead generation.
  • Lead the creation of distinctive content, including case studies, blogs, paid media assets, white papers, emails, webinars, and ad research and measurement studies for widespread distribution and promotion.
  • Develop and execute on a social conversation strategy to build community and conversation, across channels like Reddit and slack communities.
  • Collaborate with the Roku Ads Manager growth marketing lead on large-scale lifecycle marketing programs, tied to influencing sign-up-to-activation rates and feature adoption.
  • Strategize with internal Roku Advertising stakeholders - such as sales marketing, design, comms, digital marketing, and product - to plan and launch campaigns that support Roku Ads Manager goals and priorities.
  • Collaborate on cross-channel campaigns that span paid advertising, content marketing, email, SEM/SEO, and our website, advertising.roku.com.
  • Define our content strategy and content channels to SMBs, DTC brands, and growth advertisers to succeed with Roku Ads Manager.
  • Bring a POV on digital marketing approaches, such as landing page development, email cadence and sequencing, and analytics impact.
  • Obsessing over the right words, phrases, journeys, and offers that impact business results.
  • 4+ years of relevant content, creative, and campaign marketing experience.
  • Prior experience working in-house on marketing and content strategy.
  • Have previously been a performance marketer.
  • Strong editorial and communication (written and verbal) skills.
  • Outstanding communicator, both verbal and in writing, who is capable of distilling complex ideas into clear, compelling strategy.
  • Fluency in content marketing trends and paid media strategies and channels.
  • Understands best practices for digital marketing, content creation and distribution, buyer journeys, paid media, social media, including approaches to CMS, SEO/SEM.
  • Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities.
  • Obsessive about deadlines who won't hesitate to remind collaborators about every program milestone.
  • Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
  • B2B marketing experience a plus but not required.
  • Comfortable with ambiguity.
  • Biased toward action.
  • Self-motivated and detail oriented.
  • Familiarity with TV streaming (sometimes referred to as CTV or OTT).
  • B2B marketing experience.
  • Health insurance
  • Equity awards
  • Life insurance
  • Disability benefits
  • Parental leave
  • Wellness benefits
  • Paid time off
  • Global access to mental health and financial wellness support and resources
  • Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
Track Jobs with Teal

Job Search Resources

•
Resume Builder
•
Content Marketing Manager Resume Examples
•
Content Marketing Manager Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service