Content Marketer

Blend

100d • $80,000 - $94,000

About The Position

Blend is seeking a talented and driven Content Marketer to join our growing marketing team. In this role, you will be responsible for developing and executing a content strategy that educates and engages our target audience of financial institutions. You'll be a storyteller, translating complex financial technology into compelling narratives that resonate with banking executives, loan officers, and technology leaders. This is a unique opportunity to make a significant impact on a high-growth company at the forefront of the fintech revolution. You'll work closely with product, sales, and customer success teams to create content that drives brand awareness, generates leads, and supports our sales efforts.

Requirements

• 3-5 years of experience in content marketing, preferably in a B2B SaaS or fintech environment.
• Exceptional writing and editing skills, with a sharp eye for detail.
• Ability to provide a portfolio of work.
• Experience utilizing AI tools to enhance content creation, research, and optimization workflows.
• Strong data-driven mindset to measure effectiveness and make informed decisions.

Nice To Haves

• Experience in the financial services industry (mortgages, consumer banking, etc.).
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
• Experience with content management systems (e.g., Webflow, WordPress).
• An understanding of the consumer lending journey.

Responsibilities

• Develop and execute content strategy: Own the content calendar and strategy, aligning it with business objectives and key marketing initiatives.
• Create high-impact content: Produce a wide range of content, including ads, blog posts, case studies, white papers, e-books, webinars, infographics, social posts, email and website copy.
• Become a subject matter expert: Research industry trends, competitor activities, and customer pain points to create relevant and valuable content.
• Collaborate on SEO/GEO optimization: Partner with digital marketing to align on keyword strategy, on-page SEO/GEO best practices, and internal linking to increase organic traffic and visibility.
• Collaborate cross-functionally: Work closely with product marketing, demand generation, and sales to ensure content supports GTM strategies.
• Apply analytics insights to content strategy: Analyze content performance metrics (e.g., traffic, engagement, conversion signals) and reports to interpret trends, identify opportunities, and inform future content decisions.
• Manage content distribution: Partner with the demand generation team to distribute content through various channels, including social media, email, and paid advertising.

Benefits

• Meaningful equity and a 401(k) plan with employer matching contribution.
• Comprehensive health benefits.
• Sponsored gym memberships, ClassPass credits, or wellness stipend.
• Lunch, dinner, snacks, and Pizza Fridays.
• On-site meditation, yoga, and massages.
• Flexible work schedule, with open vacation policy.
• 4 months of paid parental or personal leave.
• Convenient location, with parking programs, and flexible commuter options.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees