Content Marketer & Editor, Freelance Network

HubSpot

17h • $70,000 - $105,000

About The Position

HubSpot is seeking a Content Marketer & Editor to join our in-house Freelance Network team. This role will be responsible for editing content, preparing assignments for freelance writers, supporting Answer Engine Optimization (AEO) initiatives, and using AI infrastructure to improve the program.
In this key role, you will work closely with the Program Manager of our Freelance Network to manage the work of external subject matter experts and writers. Your strong skills as a content editor will ensure that contributed work meets our editorial standards and solves for our content strategy objectives. You will also make staffing decisions and help build our roster of freelance writers.
The ideal candidate is passionate about editorial and curious about how AI will shape customers' buying decisions. This role works with content that combines SEO, AEO, thought leadership, and influencer marketing. You'll help HubSpot show up in LLM search experiences (ChatGPT, Perplexity, Gemini, etc.), Google, inboxes, and LinkedIn. This is a unique opportunity to help HubSpot lead the charge and shape the future of digital content.

Responsibilities

• Serve as a key point of contact for our freelance blog contributors, answering editorial and SEO/AEO questions about assignments
• Edit 15+ contributor posts each week for grammar, HubSpot style guide compliance, brief compliance, structure, and accuracy
• Onboard and train new writers, providing detailed feedback and assessing which contributors will join our freelancer roster
• Deliver regular feedback to contributors on editorial standards, voice, and content strategy alignment to improve content quality
• Assist with managing Freelance Network operations, including tracking output and managing the team’s assignment pipeline in Asana
• Proofread and fact-check AI-generated product pages to support AEO experiments
• Create training materials and educate contributors on our latest content best practices
• Review and adapt assignment briefs for blog posts that clearly communicate expectations for freelance writers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees