Content Manager

Madison College • Madison, WI

2d • $77,655 - $90,719 • Hybrid

About The Position

Madison College is seeking a visionary Content Manager to steward the institution’s voice and guide a cohesive, high-impact content landscape that reflects clarity, consistency, and purpose. This role sits at the center of the college’s messaging engine—creating the playbook for how content is crafted, messages are aligned, and audiences are inspired. In this strategic role, you will build the frameworks that define how the college communicates across digital, web, and print platforms —strengthening our brand, elevating institutional priorities, and creating meaningful connections with the diverse audiences we serve. The position requires exceptional writing and editing proficiency, the ability to translate complex information into compelling, audience-centered narratives, and the skill to conduct stakeholder discovery that informs content direction. With expertise in content governance across complex organizations and projects, you will bring Madison College’s mission to life through thoughtful, integrated, and future-focused storytelling that advances enrollment, engagement, and institutional impact. Madison College believes every team member brings unique perspectives and experiences that enhance our ability to understand and engage with the world, tackle challenges, and develop innovative solutions. Come be part of our great team!

Requirements

• Proficient skill in writing and editing clear, compelling, and audience-focused content across digital and print platforms.
• Knowledge of brand and messaging governance principles, with the ability to identify, correct, and prevent inconsistent or outdated messaging.
• Knowledge of content strategy frameworks, including planning, governance, and audience journey mapping to guide effective content use.
• Skill in leading complex editorial projects involving multiple stakeholders, priorities, and production timelines.
• Skill in developing audience-centered storytelling that translates complex information into engaging, accessible content for diverse audiences.
• Proficiency in digital and social media tools, including content management systems, SEO, analytics, and social media monitoring platforms.
• Ability to collaborate, influence, and engage colleagues and stakeholders in adopting content strategies and best practices.
• Skill in engaging positively with all populations and communities, contributing to a safe and inclusive learning and work environment.
• Skill in effectively and respectfully communicating with others.
• Bachelor’s Degree (An Associate’s Degree may be considered with equivalent relevant additional work experience)
• 4-6+ years of relevant, professional, and progressive work experience

Responsibilities

• Leads institutional content strategy by planning, developing, and overseeing content across platforms to align with audience needs, strategic priorities, and the Madison College brand—strengthening the College’s visibility, credibility, and connection with stakeholders.
• Exercises editorial authority and governance by writing, editing, curating, and remediating content to ensure messages are consistent, accurate, and aligned with institutional priorities—reinforcing brand integrity and institutional trust.
• Provides best practices to leadership, stakeholders, and vendors on messaging, content development, and governance to enhance quality, accessibility, and consistency across the institution's communications ecosystem.
• Guides content discovery and stakeholder engagement by leading sessions with schools and programs, synthesizing input, and framing strategies to ensure content authentically represents diverse voices while aligning with institutional goals.
• Manages editorial projects and publications such as annual reports, strategic documents, newsletters, and storytelling initiatives to deliver cohesive, high-quality materials that communicate institutional impact and advance strategic initiatives.
• Develops and produces engaging content for digital, print, video, and social platforms to share compelling stories that connect audiences—including students, alumni, employees, and community partners—to the mission and values.
• Integrates content across channels by collaborating with creative, web, communications, and social teams to amplify messaging, maximize reach, and ensure a seamless audience experience across communication touchpoints.
• Applies digital and web expertise by optimizing content through SEO, accessibility standards, and analytics to improve discoverability, measure effectiveness, and drive continuous improvement in audience engagement.
• Contributes to an inclusive, equitable and supportive environment where everyone at the institution feels valued, respected and empowered to reach their full potential.

Benefits

• This full-time, salaried position offers exceptional benefits including the Wisconsin Retirement System, and is located in the vibrant and diverse city of Madison, Wisconsin’s second largest city and state capital.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees