Content Manager

Stahls' • St. Clair Shores, MI

32d

About The Position

The Content Manager is responsible for leading the planning, creation, distribution, and optimization of high-quality content across digital channels to drive engagement, brand awareness, and conversions. This role oversees the full content lifecycle — from strategy and ideation to execution, performance measurement, and continuous improvement. The Content Manager will manage a team of three direct reports and collaborate closely with cross-functional teams, including Marketing, Creative, and Product.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in content management, digital marketing, or related field.
• Proven experience managing a small team or direct reports.
• Strong writing, editing, and storytelling skills across multiple content formats.
• Hands-on experience with video production and management (e.g., YouTube, Vimeo, Reels, TikTok).
• Proficiency in content management systems (CMS), SEO tools, and analytics platforms.
• Excellent project management and organizational skills.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Content Strategy & Planning
• Develop and execute a comprehensive content strategy aligned with business goals and brand voice.
• Build and maintain a content calendar that supports marketing campaigns, product launches, and thought leadership initiatives.
• Identify new opportunities for content formats, social channels, and storytelling approaches.
• Partner with internal stakeholders to ensure alignment on messaging and content priorities.
• Content Creation & Management
• Oversee the creation of engaging and effective content, including blogs, articles, social media posts, newsletters, video scripts, and multimedia assets.
• Manage the end-to-end video content process — from concept development and production oversight to post-production and publishing.
• Ensure all content is on-brand, optimized for SEO, and tailored to specific audiences and platforms.
• Maintain content governance standards, including tone of voice, editorial guidelines, and quality control.
• Team Leadership
• Manage and mentor a team of three content professionals, providing guidance, feedback, and development opportunities.
• Oversee workload distribution, project management, and performance reviews for direct reports.
• Foster a collaborative, creative, and high-performing team culture.
• Content Distribution & Optimization
• Oversee publishing and promotion across owned, earned, and paid channels (e.g., website, social media, YouTube, email).
• Work closely with digital and social media teams to maximize reach, engagement, and impact.
• Implement SEO and content optimization best practices to enhance visibility and performance.
• Measurement & Analytics
• Develop and track key performance indicators (KPIs) for content effectiveness, including engagement, reach, conversions, and ROI.
• Use analytics tools (e.g., Google Analytics, social media insights, HubSpot, or similar) to report on content performance.
• Translate insights into actionable recommendations to improve future content strategy and execution.

Benefits

• We value work/life balance.
• We take health and wellness seriously.
• We don’t believe in just getting a job; we believe in careers.
• We believe in making a difference (and having fun while doing it).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level