Content Manager

Rockwell Automation • Milwaukee, WI

25d • Hybrid

About The Position

As Content Manager at Rockwell Automation, you will focus on industrial cybersecurity content to support the marketing needs. You are an experienced marketer who leads content strategy and development within the marketing team, ensuring assets effectively guide prospects through every stage of the buyer’s journey. This role involves owning the content program, collaborating across departments to product high-quality, engaging materials that position Rockwell as a trusted partner in OT cybersecurity. The candidate will manage editorial planning, optimize content performance, and refine messaging for digital channels, including website and SEO. This position offers the opportunity to shape a strategic content program that drives measurable impact on brand authority, customer engagement, and revenue growth.

Requirements

• 8+ years of relevant experience.
• Bachelor's Degree or Equivalent Years of Relevant Work Experience
• Legal authorization to work in the United States is required.

Nice To Haves

• B2B enterprise experience, automation or cybersecurity a plus
• Product marketing experience
• Data-driven approach to assess content effectiveness
• Ability to influence and drive insightful feedback among stakeholders through excellent communication
• Strong writing skills and ability to transform complex or technical ideas into clear and direct messaging
• Must work cohesively across departments to include various viewpoints, experiences, perspectives and guidance
• Innate sense of drive, initiative and ability to work both independently and collaboratively
• Strong organizational and time management skills to balance multiple projects at once

Responsibilities

• Define and own content strategy that aims to both build awareness and drive engagement for Rockwell Automation cybersecurity offerings
• Develop and execute content plans that align to the goals and objectives of our cybersecurity business strategy
• Write, edit, and support the creation of various content types (blogs, whitepapers, one pagers, case studies, presentations, web pages, etc.)
• Guide the direction of webinars, event presentations, and campaign assets for messaging consistency across all channels
• Lead the strategic management of the cybersecurity portion of the website in partnership with the web team, optimizing content to increase organic traffic, improve SEO performance, and drive conversion
• Identify and recommend narratives and topics to be used in content creation
• Maintain and communicate a content calendar to keep all stakeholders informed on publishing timelines and content priorities
• Set clear goals and KPIs to measure and prioritize top initiatives
• Measure the impact of content strategy on website traffic, social engagement, conversions and pipeline
• Optimize content for SEO, user engagement and buyer intent

Benefits

• Health Insurance including Medical, Dental and Vision
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees