Content - Manager or Senior Manager

Hines • New York, NY

13d • $111,000 - $120,000

About The Position

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines. The Manager or Senior Manager of Content, will play a key role in furthering Hines’ thought leadership program. This individual will report to the Director, Content and lead the creation of thought leadership tied to Hines’ global real estate operating platform, and support the Director, Content on other thought leadership content creation as necessary. This role requires a strategic thinker and seasoned writer who is able to synthesize large amounts of information and create compelling narratives that inform the market and further Hines’ reputation as a leader. This individual will need to be proactive in sourcing content and thought leadership ideas from across the global platform, and work to ensure all content uses Hines’ voice and is synchronized with the myriad of content Hines’ Marketing & Communications team produces.

Requirements

• Bachelor's degree from an accredited institution.
• Seven or more years of experience in communications, project management, and messaging development in relevant industries such as real estate or investment management.
• Demonstrated expertise in managing multiple, simultaneous initiatives, ensuring on-time delivery without compromising quality.
• Advanced writer with the ability to synthesize significant amounts of information and translate into compelling content.
• Advanced knowledge of Microsoft word processing.
• Comfortable with systems that monitor progress, manage deliverables, and integrate stakeholder feedback.
• Exceptional writing and content creation skills, ensuring clarity, quality, and alignment with Hines’s voice.
• A proven ability to work across departments while managing competing priorities.

Responsibilities

• Create compelling thought leadership for the real estate platform: Own creating high-level thought leadership exploring Hines’ key themes through the lens of the global real estate operating platform. This will include SME bylines, one-pagers, whitepapers, and other content forms.
• Support campaigns: Write emails, social media, web copy as needed to support the campaign roll outs of thought leadership.
• Work cross-functionally to create new content: Collaborate with a wide range of stakeholders from the real estate and investment businesses to come up with creative content ideas to showcase our operating platform.
• Executive writing support: Write on behalf of executives as needed to promote the Hines brand. This will include video scripts, social media posts/LinkedIn articles, and potentially internal emails.
• Be a brand guardian: Help maintain brand integrity by consistently working within and assisting with updates to the Hines style and voice guides, embedding both into every content piece.
• Support content calendar: Assist in keeping a clear, strategic content calendar that synchs with broader Hines content deliverables.
• Support tone of voice and style guide creation : Assist in the creation of and updates of Hines’ tone of voice and style guides to ensure consistent usage across the firm.
• Assist in content campaigns: Work with Director, Content and Director, Integrated Communications on embedding content principles into creative, long-tail campaigns.
• Support Director, Global Content on other writing needs: Provide written materials, editing and other tasks as needed by the Director of Global Content.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees