Content Development Operations Manager

Caterpillar Inc. • Peoria, IL

2d • $128,470 - $192,710 • Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The OnPoint Marketing Operations team is hiring a Content Development Operations Manager, who will bridge strategic planning and content development to implement personalized digital marketing at scale. This person will be considered a deep subject matter expert in the development and delivery of marketing automation, while also understanding the importance of an integrated web experience and form strategy. This is an individual contributor position who will collaborate closely with business partners, dealer representatives, platform owners, and external vendors.

Requirements

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Change Control: Knowledge of the processes and procedures by which a change is identified, evaluated, approved, monitored and documented; Ability to manage changes in the production environment and processes effectively
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Nice To Haves

• Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
• Demonstrated expertise in Adobe content management systems
• Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
• Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus
• Ability to coordinate cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
• Strong analytical skills with the ability to interpret data and generate actionable insights

Responsibilities

• Drive the strategic planning and sequencing of deliverables across multiple digital marketing products, platforms, and data sets to enable a seamless, integrated user experience.
• Understand business unit partner marketing strategy and how to incorporate it into enterprise level digital solutions.
• Lead change management initiatives and provide clear, strategic communications across technical and non-technical audiences.
• Standardize templates and workflows to reduce dealer burden and accelerate onboarding.
• Coordinate with creative teams to deliver dealer-approved, brand-compliant content.
• Ensure translation and localization for global markets.
• Drive consistency among dealer marketing automation journeys.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees