Content Design Manager, Human Interface Design

General Motors

3d • Remote

About The Position

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team! Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe. What We Do Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond. Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services. Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints. Innovate Interactions: We define how users navigate voice controls, advanced driver-assist features, and connected services. Champion Safety & Accessibility: Every design is inclusive, distraction-free, and aligned with global safety standards. Collaborate Across Teams: We work hand-in-hand with engineers, product managers, interior and exterior designers and UX researchers to bring ideas to life. Why Join Us? Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide. Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design. Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape. User-First Culture: Every decision starts with empathy for the driver, passenger, and digital user. If you're ready to design the future of mobility we’d love to meet you! Job Description The Content Design Manager, Human Interface Design leads a team of content designers who shape the language experience across GM’s platforms. You will support the vision for how content supports product understanding, usability, and brand expression, ensuring every interaction is clear, consistent, and grounded in a unified language system. You’ll guide the team in crafting high‑quality interface content, establish and support standards that scale across features and channels, and partner closely with product, design, engineering, and AI teams to deliver cohesive end‑to‑end experiences. Through strong editorial leadership, systems thinking, and a well‑defined point of view, you’ll champion language as a core design asset that drives clarity, trust, and customer success. This role leads a team of content designers responsible for all interface language and writing across our mobile and web applications. You’ll drive consistency, clarity, and communication while upholding a high standard of craft. You’ll develop and own a strong point of view that shapes how language shows up across our mobile and web platforms.

Requirements

• Experience leading content design output and mentoring
• Background in UX writing and content design
• Experience collaborating with cross-functional teams including legal, engineering, product, and marketing
• Excellent written, visual, and verbal communication skills
• Proficiency with tools like Figma, design systems, and AI tooling

Nice To Haves

• Experience designing and governing scalable language systems
• A clear portfolio of work that showcases your craft of writing, philosophy on leadership, and overall approach to content design problem solving.

Responsibilities

• Manage and mentor a team of content designers working across all mobile and web applications.
• Identify opportunities to build scalable content systems including reusable patterns and content models
• Collaborate with designers, engineers, product managers, legal, localization, and AI/ML teams
• Act as a subject matter expert and point of contact for content design related work in mobile and web.
• Stay informed on trends in AI, localization, and inclusive language
• Design great experiences through clear, consistent, and inclusive language

Benefits

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed