Content Creator

JUST INGREDIENTS INC • Orem, UT

59d • Hybrid

About The Position

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That’s why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential. We are looking for a passionate and creative Content Creator who has the expertise in social media trends, organic video content creation, and graphic design to drive our CEO’s digital presence to new heights on her Instagram page (@just.ingredients) and TikTok (@karalynne.call). The ideal candidate will be a highly motivated individual with a deep understanding of the health and wellness space and working with high level influencers, as well as a strong grasp of social media platforms like TikTok, Instagram, and YouTube.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in marketing content creation, social media management, or digital content strategy, preferably in the health and wellness industry or for a large, independent influencer.
• Proven expertise in designing and editing digital content (video, graphics, reels) using Canva, Adobe Creative Suite, or similar tools.
• Strong working knowledge of TikTok, Instagram, YouTube, and other social media platforms, with a demonstrated ability to adapt to evolving trends and algorithms.
• Experience in researching and understanding scientific literature related to health and wellness topics.
• Experience in producing both short-form and long-form video content.
• Exceptional creativity and attention to detail.
• Strong knowledge of health and wellness topics, including fitness, nutrition, mental health, and lifestyle.
• Ability to break down complex scientific concepts into digestible, engaging, and accurate content.
• Solid understanding of social media analytics tools and the ability to apply insights to improve content strategy.
• Ability to work under pressure in a fast-paced environment, managing multiple projects at once.
• Strong communication skills, both written and verbal, with a collaborative and positive attitude.
• Ability to stay organized and meet deadlines while maintaining high-quality content.

Nice To Haves

• A background or certification in health, wellness, or nutrition is highly desirable.

Responsibilities

• Develop and execute a comprehensive content strategy for our CEO’s personal social media accounts across various social media platforms (TikTok, Instagram, YouTube, etc.) that aligns with her and the brand’s health and wellness goals.
• Design engaging and visually appealing graphics, videos, and reels using design tools such as Canva, Adobe Creative Suite, and other relevant tools.
• Plan and produce original content, including infographics, reels, TikTok videos, YouTube shorts, and other creative media.
• Directing short-form video content (Reels, TikTok) and long-form videos for YouTube and other platforms, ensuring high-quality production.
• Stay on top of the latest social media trends, viral challenges, and platform algorithm changes to create relevant, timely, and attention-grabbing content.
• Monitor health and wellness industry trends and news, ensuring content is always current, informative, and scientifically accurate.
• Leverage audience insights and analytics to optimize content and identify new opportunities for growth and engagement.
• Build and lead the strategy for her personal TikTok content, staying on top of platform-specific trends, viral challenges, and evolving algorithms.
• Leveraging trends while maintaining her personal brand voice and health-conscious messaging.
• Monitor audience feedback and engagement on TikTok to adjust and optimize content strategy for maximum reach and virality.
• Develop and manage her personal content calendar, ensuring a consistent posting schedule across all platforms and aligning with the overall company pages and marketing goals.
• Collaborate with cross-functional teams (product development, customer support, design) to align content with marketing and sales goals.
• Handle content production timelines, ensuring all content is delivered on schedule and meets quality standards.
• Research the latest scientific studies, articles, and breakthroughs in health, wellness, and fitness to ensure all content is rooted in reliable, credible sources.
• Work with the product development team to create content that highlights new product features, ingredients, and benefits, backed by science.
• Educate the audience with accurate, digestible, and visually compelling explanations of complex health-related topics.
• Track, analyze, and report on content performance across platforms, making data-driven recommendations to optimize engagement and ROI.
• Adjust content strategies based on performance metrics such as reach, engagement, conversion, and audience feedback.

Benefits

• Medical and Dental Insurance
• Employee discounts on products
• Paid time off
• Health and Wellness Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees