Content & Copy Writer - Contractor

Opiniion Inc.Lehi, UT

About The Position

We are seeking a contract Content Writer with experience in the multifamily or property management industry who is excited about the intersection of marketing and AI technology. This role will support marketing initiatives by producing authentic, engaging, educational, and industry relevant content that helps position our brand as a leader in AI solutions for the multifamily space. The ideal candidate understands the property management ecosystem and can translate complex AI concepts into clear, valuable content for industry professionals.

Requirements

  • Experience writing marketing or industry content related to multifamily, property management, or proptech
  • Strong understanding of the multifamily industry and property management operations
  • Demonstrated ability to write about complex, technical, or AI focused concepts for non-specialist audiences without flattening the nuance
  • Excellent writing, editing, and storytelling skills
  • Strong research ability and attention to detail
  • Comfort collaborating with designers, marketers, and senior stakeholders
  • Ability to work independently and manage deadlines in a contract environment

Responsibilities

  • Create marketing content such as blog posts, articles, landing pages, case studies, and long-form thought leadership pieces
  • Write across brand touchpoints: campaign concepts & taglines, headlines, ads, decks/presentations, scripts, and print
  • Develop content focused on AI applications within multifamily and property management
  • Collaborate with marketing and product teams to align content with campaign strategies
  • Research industry trends, property management challenges, and emerging AI technologies
  • Help establish and maintain brand voice and messaging frameworks
  • Edit and optimize content for readability, SEO, and marketing performance
  • Support content needs for campaigns, product launches, and educational resources
  • Manage multiple projects in an environment where priorities can shift—without sacrificing craft
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