Consumer Marketing Specialist

Do it Best • Fort Wayne, IN

2d

About The Position

The Consumer Marketing Specialist partners with store owners (members) to help grow their retail sales by assisting them in designing and implementing a consumer-focused marketing strategy designed to increase store traffic, top-line sales, and profitability. This position will collaborate with our members, corporate staff, and vendors who assist us in creating and distributing marketing materials, including print, digital and website presences, and promotional in-store elements. An aptitude and enthusiasm for data-driven marketing will help drive success within this role.

Requirements

• Minimum Bachelor’s degree in Marketing, Business, or a related field or equivalent professional experience
• Ability to provide recommendations and gain member buy-in
• Good organizational and communication skills
• Ability to work creatively and well with others
• Ability to prioritize multiple tasks and take initiative to meet deadlines
• Ability to review and effectively interpret data from multiple sources

Nice To Haves

• Previous experience in Consumer Marketing
• Background working with consumer-focused advertising materials or programs across printed media, digital platforms, websites, email marketing, social media, or loyalty/rewards programs

Responsibilities

• Consult and negotiate with members and field staff about decisions regarding consumer marketing programs, and ensure successful implementation
• Basic knowledge of marketing strategies including (but not limited to) print, loyalty programs, ecommerce, or digital marketing.
• Advise members on value and process to customize promotions
• Maintain continuous contact with all members to increase marketing efforts, regardless of member sales volume or past participation.
• Increase Do it Best Member involvement in all consumer marketing programs.
• Provide members with analysis of their current marketing program and make recommendations for improvements
• Recommend integrated marketing opportunities for members using all consumer data and POS Data in order to maximize store traffic, retail sales, and profitability.
• Special projects as assigned by the Consumer Marketing Supervisor

Benefits

• Full insurance benefits package including Medical, Dental, & Vision
• Paid time off to foster work/life balance
• Profit sharing
• Bonus Pay opportunities
• Retirement funding opportunities
• Education reimbursement
• Health club reimbursement
• Career advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level