Consumer Marketing Director - Rheumatology

AbbVie • Mettawa, IL

1d

About The Position

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok . Key Responsibilities: The Consumer Marketing Director’s responsibility is to lead the development and execution of the consumer strategy for the Rheumatology SpA indications (PsA, AS, nr-axSpA, Jpsa). Success will be measured by impact on both sales and contribution of key consumer investments on the IBT’s P&L. Create a positive culture, set a tone of ownership and accountability, and have a people development mindset. Be an active voice in the IBT and embody the AbbVie ways of working. Understand overall business trends, the competitive environment, and articulate consumer strategies that are integrated within the overall business and competitive context. Demonstrate ownership of strategic planning process and, in collaboration with the IBT Leadership Team, develop the vision, strategy, and financials of the business plan. Leads the team in prioritizing and executing integrated marketing tactics that are anchored in consumer insight, aligned to brand strategies and measurable. Fosters innovation of the team, proactively sharing learnings with other teams (Therapeutic Franchise, Consumer Immunology). Lead initiatives that seek synergies and innovation across IBT’s and Consumer Immunology (pan-Rheum integration, launch best practices, Adobe capabilities, SEO/SEM, etc.). Responsible for consumer agency management across the Rheumatology Franchise. Accountable for continuing to build a strong and collaborative partnership with agency partners in delivering breakthrough creative (as measured by copy testing research and in-market performance) for key integrated multi-channel campaigns (broadcast, digital, social, content marketing). Partners with SKYRIZI Derm Consumer team to ensure SKY PsA-R interests are represented in consumer strategies and tactics. Provide direction, input and feedback to the Media Team on media strategies and plans. Teach direct reports about media planning and strategy so they can further develop their skills in this area. Additional Key Activities: Work with APEX, CI and other groups to monitor the competitive landscape to uncover and/or validate activating consumer insight(s) that can unlock strategic opportunities across the Rheum portfolio. Further develop marketing and leadership capabilities across the Rheum Consumer Team. Contribute to the capabilities development across Consumer Immunology. Drive long term evolution and sustainability of each asset’s positioning. Lead the team in the ability to translate positioning into compelling strategies, tactics and communications. In collaboration with APEX and Media team, determine channel allocation for consumer campaigns. Responsible for compliance with applicable Corporate and Divisional Policies and procedures. Accountability & Scope: The incumbent works closely with brand teams (Rheum HCP Directors, RA/GCA/SLE Consumer Director, SKY Derm Consumer team, Immunology Consumer Marketing) outside agencies, third party partners, and internal functions (e.g., Media, Market Research, OEC, Legal, Medical Affairs, Regulatory Affairs, etc.).

Requirements

• BA, BS degree required or equivalent experience.
• 10+ years marketing experience required, 5 of which must be specific to healthcare, minimum 3 years in management.
• Must exhibit proficiency commensurate with grade in the following competencies: leadership, technical marketing, business/financial acumen, strategic thinking and agility, teamwork, initiative, innovation, integrity, and communication.

Nice To Haves

• Master's degree in business preferred.

Responsibilities

• Lead the development and execution of the consumer strategy for the Rheumatology SpA indications (PsA, AS, nr-axSpA, Jpsa).
• Create a positive culture, set a tone of ownership and accountability, and have a people development mindset.
• Be an active voice in the IBT and embody the AbbVie ways of working.
• Understand overall business trends, the competitive environment, and articulate consumer strategies that are integrated within the overall business and competitive context.
• Demonstrate ownership of strategic planning process and, in collaboration with the IBT Leadership Team, develop the vision, strategy, and financials of the business plan.
• Leads the team in prioritizing and executing integrated marketing tactics that are anchored in consumer insight, aligned to brand strategies and measurable.
• Fosters innovation of the team, proactively sharing learnings with other teams (Therapeutic Franchise, Consumer Immunology).
• Lead initiatives that seek synergies and innovation across IBT’s and Consumer Immunology (pan-Rheum integration, launch best practices, Adobe capabilities, SEO/SEM, etc.).
• Responsible for consumer agency management across the Rheumatology Franchise.
• Accountable for continuing to build a strong and collaborative partnership with agency partners in delivering breakthrough creative (as measured by copy testing research and in-market performance) for key integrated multi-channel campaigns (broadcast, digital, social, content marketing).
• Partners with SKYRIZI Derm Consumer team to ensure SKY PsA-R interests are represented in consumer strategies and tactics.
• Provide direction, input and feedback to the Media Team on media strategies and plans.
• Teach direct reports about media planning and strategy so they can further develop their skills in this area.
• Work with APEX, CI and other groups to monitor the competitive landscape to uncover and/or validate activating consumer insight(s) that can unlock strategic opportunities across the Rheum portfolio.
• Further develop marketing and leadership capabilities across the Rheum Consumer Team.
• Contribute to the capabilities development across Consumer Immunology.
• Drive long term evolution and sustainability of each asset’s positioning.
• Lead the team in the ability to translate positioning into compelling strategies, tactics and communications.
• In collaboration with APEX and Media team, determine channel allocation for consumer campaigns.
• Responsible for compliance with applicable Corporate and Divisional Policies and procedures.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director