Consumer Lead Engagement Marketing Specialist

Fencing Supply Group Acquisition LLC•Atlanta, GA

11d

About The Position

The Consumer Lead Engagement Coordinator owns the qualification, nurturing, and progression of inbound homeowner leads through the purchase journey for Trex Fencing. This role serves as the critical connector between marketing-generated leads and our contractor network — ensuring every inquiry is properly qualified, nurtured, and routed to maximize close rates and contractor success. The ideal candidate combines sales instincts, marketing automation thinking, and operational discipline to continuously improve how we convert interest into installed projects.

Requirements

2+ years in inside sales, lead qualification, demand generation, or marketing automation, sales support, customer service or marketing (manufacturing or distribution preferred)
Strong attention to detail with the ability to manage multiple priorities under tight deadlines
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite (Excel, Outlook, Word) and CRM systems.
Experience with CRM systems (Salesforce, HubSpot, or similar)
Ability to analyze funnel metrics and translate into action

Responsibilities

Manage and respond timely to inbound consumer inquiries (web, phone, campaign-driven)
Qualify homeowners based on timeline, scope, budget, and geography
Move qualified leads efficiently to the appropriate contractor partner
Track lead status and follow-up cadence in CRM
Maintain service level expectations for response time and contractor handoff
Proactively call past or stalled leads to re-activate interest
Identify objections or friction points in the buying journey
Reposition value (composite vs. wood/vinyl, contractor availability, etc.)
Capture feedback insights to refine messaging and process
Help design and write nurture email sequences aligned to homeowner journey stages: Awareness Education Planning Contractor Match Post-Quote Follow-Up
Collaborate to build automation workflows
Test subject lines, messaging, and CTAs
Analyze engagement metrics and optimize conversion rates
Continuously evaluate how leads are handed off to contractors
Identify gaps in qualification, communication, or response time
Recommend improvements to routing logic, scoring models, and nurture flows
Develop feedback loop with contractors on lead quality and close rates
Partner with sales and marketing to refine the full-funnel strategy
Monitor: Lead response time Qualification rate Contractor acceptance rate Close rate by contractor Time-to-sale
Deliver regular insights and recommendations to leadership