Marketing and Sales Engagement Specialist

St. Ann's Community•Rochester, NY

6d•$65,000 - $72,000

About The Position

Join us in caring for the most important people on Earth. We reward hard – working and caring professionals with competitive pay, great benefits, and career growth opportunities. We are seeking a dynamic Marketing and Sales Engagement Specialist to serve as the operational backbone of the Marketing and Sales departments, supporting occupancy growth and lead generation. The Marketing and Sales Engagement Specialist manages the systems and processes that keep marketing activity organized and measurable. St. Ann’s Community Offers: Salary range - $65k - $72k/year Health, Dental and Vision plans available Tuition Reimbursement and Scholarship Opportunities Employer paid Life insurance 403(b) with company contribution Discounted Diaper program and Bus pass

Requirements

Proven experience in senior living, healthcare, or hospitality marketing and/or sales
Excellent communication and public speaking skills.
Demonstrated ability to drive brand awareness, engagement, and lead generation across digital platforms.
Bachelor’s degree in Marketing, Communications, or related field

Responsibilities

Managing CRM and prospect lead tracking
Maximizing capabilities of CRM, utilizing lead nurturing campaigns and reporting systems
Managing inbound marketing inquiries from the website and generating leads
Prioritizing internal marketing requests
Managing project management software and coordinating department workflows
Supporting marketing and sales events to increase census and wait lists
Advertising, budget tracking, and vendor coordination
Preparing monthly marketing performance reports
Contributing to content marketing initiatives
Providing support to the sales team by assisting with follow-up calls, emails, appointments, open houses, and events