Consumer Insights and Engagement Intern

Kendra Scott•Austin, TX

64d•Onsite

About The Position

As the Consumer Insights & Engagement Intern, you will partner with the Marketing team to unlock meaningful insights about key customer groups and develop engagement strategies to drive brand growth and loyalty. Reporting to the Marketing Strategy Manager, you'll gain end-to-end visibility into the marketing process at Kendra Scott - from transforming data points into actionable insights to building emails and text messages that bring those insights to life. You'll collaborate across teams, working closely with others in Brand, Creative, e-Commerce, Business Intelligence, and IT. This internship offers a unique, hands-on opportunity to flex your curiosity and creativity while exploring the art and science of marketing.

Requirements

Currently enrolled in a Bachelor's program in Marketing, Advertising, Business Analytics, or a related field
Strong interest in consumer behavior, marketing strategy, and CRM
Comfortable working with data: analyzing, interpreting, and translating it into meaningful business recommendations
Creative thinker and problem-solver, who can translate their vision into actionable steps
Excellent written and verbal communication skills, with sharp attention to detail and storytelling
A proven ability to execute with consistent delivery
A strong ability to build relationship with co-workers and keep others informed
A growth mindset: desire to learn, grow and embrace new ideas
A shared appreciation for our 3 core values of Family, Fashion and Philanthropy

Nice To Haves

Familiarity or experience with marketing and/or analytics tools a plus (but not required)

Responsibilities

Leverage data in our customer data platform (CDP) to develop insights that inform campaign planning, audience segmentation, and customer experience design
Prepare clear, visually compelling presentations that translate complex data into actionable recommendations for key cross-functional teams
Identify and help prioritize opportunities to enhance our CDP - whether through new data inputs, refined segmentation models, or additional analytics capabilities
Partner with cross-functional partners to interpret trends, measure marketing impact, and support reporting - summarizing learnings to inform future initiatives
Maintain and update data in segmentation playbooks to ensure insights remain timely and relevant
Build and manage audience segments in our CDP to power targeted marketing campaigns across our digital channels
Assist in monthly segmentation and personalization planning for our owned channels (email & SMS) to deliver more relevant and connected customer experiences
Partner with e-Commerce and CRM teams on A/B tests and personalized experiences to optimize our customer experience
Build marketing emails in our email platform
Partner with creative team to ensure visuals align with audience insights
Analyze email and SMS performance metrics (open rates, click-through rates, conversion, etc.) and summarize insights to identify trends and optimization opportunities
Design and brief a data-driven, cross-channel journey that addresses a key need among a specific customer group, ensuring alignment with overall marketing goals