Consumer Brand Marketing Lead, Instagram

Meta Platforms, Inc.•New York, NY

60d

About The Position

Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram's role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Requirements

12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale
5+ years of people management experience
Experience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomes
Experience building brands for youth audiences
Experience building mass-market consumer-centric brands
Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
Experience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Nice To Haves

Authentic connection to creativity and experience fostering brand support of creativity
Knowledge of music, art, fashion or sport discourse among youth
Experience conveying complex plans simply, beautifully and effectively
Ability to present to and influence at all levels of an organization
Appetite to work in a deadline-focused, dynamic environment
Experience driving high-quality work, with seamless execution

Responsibilities

Lead the strategic vision and execution of Instagram's iconic brand and global marketing programs to drive the brand forward and foster long term growth
Architect Instagram's marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves
Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brand
Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Partner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the user
Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environments
Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives