Brand Manager, HCP Marketing, Consumer

Galderma•Miami, FL

About The Position

The Brand Manager, HCP Marketing, Consumer is responsible for developing and executing the HCP marketing strategy for Cetaphil. This role has a direct impact in driving average weekly recommendation share growth for Cetaphil across our core categories of cleansers, moisturizers and sensitive skin. The Brand Manager is responsible for development of annual brand plans, delivering strategy to execution, resource allocation/optimization, agency management, and development of a best-in-class tactics to drive growth and profit for the consumer portfolio within the U.S. market. This position will serve as a key member of the Consumer HCP Marketing team; collaborating and aligning with HCP Brand Managers, Sales, Market/Patient Access, Dispensing Team, Finance, Regulatory, Medical, Legal, Global, and Brand Marketing all core functions within the U.S. Cx BU.

Requirements

Bachelor's degree in marketing or related field required
Five (5) or more years of progressive product/brand management experience required
Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas (prescription, buy-and-bill, specialty) is required
Consumer and or Rx experienced preferred in dermatology
Expertise in developing strategic and annual brand plans; proven record of accomplishment in delivering brand level and overall portfolio financial objectives; achieving marketing KPIs. Including net sales and profit objectives.
Demonstrated ability to lead brand and portfolio marketing.
Experience in various customer segments and specialties preferred
Strong operational skills and financial acumen; demonstrated ability to develop detailed brand plans
Strong commercial and cross-functional experience required; proven track record of collaboration and coordination with key stake holders
Product launch and lifecycle management experience; knowledge and experience in launching new products and product life cycle management
Exceptional leadership and communication skills; proven ability to work collaboratively in a environment. Partnering with a wide range of internal and external partners.
Comprehensive analytical/strategic thinking skills and decision-making; demonstrated ability to utilize data in fact based decision-making (data to insights, to action). Providing solid business rationale, clear sense of structure, accountability, timelines and urgency
Strong presentation skills and the ability to communicate effectively to all constituents, both internal and external. He/she will have the confidence and the ability to work effectively across a global enterprise articulating his/her vision and motivating people throughout the organization
Must be proficient in MS Office; especially Word, Excel and PowerPoint
Travel requirements; ability to travel up to 20% to participate in corporate HQ meetings, engage Thought Leaders in the medical community, connect with key customers, and facilitate national/regional sales meetings, and execute market research and advisory board programs

Nice To Haves

MBA strongly preferred

Responsibilities

Lead best in class brand strategies and tactics
Lead the creation and execution of best-in-class tactics and resources to support multi-channel customer engagement, in collaboration with cross-functional partners.
Gain approval for marketing materials through internal review process including management reviews and PRC.
Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value.
Effectively leverage all commercial platforms to accelerate product growth and market share.
Apply customer insights and market research (quantitative and qualitative) to drive continuous improvement and further inform decision-making.
Effectively leverage, optimize, revamp and repurpose existing resource in cost efficient manner.
Own the relationship with digital and print vendors on creative agency management.
Support all phases of annual planning
Contribute to the development of annual brand plans and lead tactical plans for the U.S. market.
Ensure consistent brand / clinical positioning and alignment of financial objectives for all assets, including appropriate resource allocation.
Provide oversight to agencies, including SOWs, budget allocation, and spend phasing.
Ensure alignment with brand strategies and deliverable expectations are met/exceeded.
Drive innovation and market expertise
Bring innovation to how brand(s) are positioned to patients based on a comprehensive understanding of our customers, competitors and the market environment.
Gather in-depth knowledge of competitor brands and programs in order to inform market assumptions, drive innovation, and supplant existing products (brand or generic).
Design new tactics and solutions with a focus on innovation, for patients and Healthcare Professionals, ensuring legal/regulatory compliance and medical accuracy.
Partner with sales leadership, field sales and training for effective deployment of resources and messaging
Support the rollout of quarterly marketing all call with field sales and ensure strategy is being executed.
Work in the field with sales and HCPs to inform brand strategy and tactical execution.
Lead the SMAC team and implement field insights into actionable strategies.
Main point of contact for day-to-day Dermatology Skin Health sales team support, partnering closely with Manager of Dispensing and Operations, Consumer.
Lead the HCP Engagement Strategy
Partner closely with HCP to Consumer Advocacy Manager in identifying opportunities to dive HCP engagement
Partner with social influence team and agency partners to ensure HCP is represented in key brand activations
Support the identification of relevant KOLs (HCPs) and cultivate relationships with thought leaders and professional organizations, as appropriate.
Achieve financial targets
Responsible for achieving net sales and profit objectives established each year during the budget cycle.
Meet/exceed brand volume targets, gross profit, gross margin, and EBIT.
Budget Management and Resource Allocation
accountable for brand operating expenses through the budgeting and financial review process.
Drive communication
Define plans to identify all relevant KPIs (brand level) and ensure proactive communication on all aspects of franchise performance.
Other duties as assigned