Measurement Analyst

Aston CarterNew York, NY
3d$30 - $40Onsite

About The Position

The Connections Measurement Analyst will oversee marketing investment and activation measurement for multiple brands, including social analytics, media ROI measurement, and sponsorship value tracking. The role involves leading measurement efforts, reporting reach and resonance, and making optimization recommendations.

Requirements

  • Experience in measurement workflow, ideally in social listening or media measurement capacity.
  • Experience with social listening tools such as Brandwatch, CreatorIQ.
  • Proficiency in storytelling, insight generation, and project management skills.
  • Familiarity with data visualization tools like Power BI and Tableau.
  • Strong communication skills.

Nice To Haves

  • Bachelor’s degree.

Responsibilities

  • Deliver an exhaustive measurement programs, including integrated campaign measurement and mega moment reporting.
  • Lead measurement to ensure optimal output and delivery on time for stakeholders.
  • Develop key principles for optimal experiential impact, including a potential 'excellence' program.
  • Ensure delivery of a cohesive measurement strategy for 2026 and optimize the approach for developing the 2026 strategy.
  • Deliver quarterly social listening reports for initiatives, identifying top-performing content across platforms.

Benefits

  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave)
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