Connected Commerce Manager

Mars • Berwyn, IL

2d • Onsite

About The Position

As a key member of the NA Marketing team, the Connected Commerce Manager leads the development and execution of digital commerce strategies—including retail search excellence, retail media, and shopper marketing—for priority retailers. This role drives growth by delivering data-driven strategies and activations that maximize digital shelf visibility and optimize ROI across retail media, shopper marketing, and consumer promotion investments. The Connected Commerce Manager also spearheads initiatives to enhance the consumer experience through compelling digital brand content and effective product page executions. This role is critical to delivering our strategies with customers and requires close collaboration with internal stakeholders, media agencies, and retail media networks.

Requirements

• Bachelor’s degree required, BS in marketing or business-related field preferred (MBA optional)
• 4 years+ of experience in retail media, Shopper marketing and/or digital marketing, specifically with retailer experience.
• Previous experience working with and managing agency partners
• Experience and knowledge of CommerceIQ, Pacvue or similar platforms
• Understanding how to work in a cross functional matrix organization
• Experience supporting two or more diverse functions including Sales and Shopper
• Microsoft Office applications. Proficient systems knowledge and experience with syndicated data (AC Nielsen / IRI / Spectra/Retail Link preferred).
• Strong verbal and written communication skills.
• Stakeholder management experience

Nice To Haves

• Experience within or supporting a Consumer Package Goods company

Responsibilities

• Integrated Media Strategy: participate in the development of the integrated omni-channel PESO (paid, earned, shared, and owned) media and content strategy for all brands by providing essential input: understanding of retailer’s strategies, analyzing consumer and competitive insights and trends to identify key opportunities and actionable recommendations
• Channel & Content Deployment and Optimization: manage the e-commerce content creation process, execution and optimization across our portfolio of brands for select customers.
• Agency Partnership & Direction: Work with retail media agency on retail media strategy and execution for select customers. Work with shopper agency to create Shopper & Digital Commerce marketing solutions that deliver profitable sales growth for the customer. These solutions should include shopper expertise and insights across products/assortment, placement and everyday shelving, pricing, promotions, and merchandising
• Connected Commerce: for assigned retailers and dComm distribution outlets, deploy the NA Connected Commerce Model and Best Practices, including Perfect Shelf, Retail Media, Social Commerce, Search and Commerce Innovation Pipeline
• Performance Monitoring: monitor and analyze program performance metrics and drive optimization to maximize ROI for Mars, Category and Customer, while efficiently communicating key findings of programs to Sales and other cross-functions
• Collaboration: strong partnership with counterparts across the organization to align on goals/objectives/strategies and effectively manage relationships with internal cross-functional teams, agency partners, and others to execute programs.

Benefits

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees