Concierge Engagement & Marketing Manager

Sword Health

75d • $65,814 - $103,422

About The Position

Sword Health is on a mission to free two billion people from pain. With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $400 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures. Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $4 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact. Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients. This is an opportunity for you to make a significant difference on a massive scale as you work alongside 1000+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.

Requirements

• 3-7 years in growth, lifecycle, or performance marketing with proven ability to drive conversion metrics.
• Hands-on campaign execution experience - you've personally built and deployed campaigns, not just strategized them.
• Multi-channel expertise: Email, SMS, direct mail, and ideally some experience with conversational/chat interfaces.
• Technical comfort: HTML/CSS for emails, basic understanding of APIs and data flows, marketing automation platforms.
• Data-driven mindset: You live in spreadsheets and dashboards, constantly forming and testing hypotheses. Familiarity with Looker or similar tools is critical.
• Exceptional writing skills: You can write copy that converts across different formats and audiences.
• Proven track record of scaling outreach programs to 10k+ contacts/month while maintaining quality.

Nice To Haves

• Healthcare or digital health marketing experience.
• Experience with Iterable, Braze, or similar marketing automation platforms.
• Familiarity with LLM tools (GPT, Claude) and prompt engineering.
• Basic SQL or data analysis skills.
• Experience with compliance requirements in regulated industries.
• Track record of building marketing operations from scratch.
• Comfort with structured content formats (YAML, JSON).
• Experience with A/B testing tools and statistical significance.
• Familiarity with customer data platforms and segmentation.
• Knowledge of email deliverability best practices.

Responsibilities

• Own and execute Sword Predict's multi-channel outreach strategy end-to-end.
• Design and launch multi-touch campaigns across email, direct mail, SMS, and other owned channels for all Sword products.
• Run rapid experimentation cycles: DM tests, email A/B tests, SMS variations, new channel pilots.
• Write compelling copy that converts - from subject lines to full email sequences to landing pages.
• Build campaign assets directly: HTML emails, Jinja templates, journey workflows in marketing automation platforms.
• Coordinate with CSMs and partners to align messaging and manage client-specific requirements.
• Develop deep expertise in all Sword products to create persuasive campaigns that differentiate us from traditional healthcare.
• Create segment-specific messaging that resonates with different member populations and risk profiles.
• Build reusable content libraries: email templates, SMS snippets, value propositions for each product.
• Partner with Product team to translate features into member benefits.
• Optimize AI concierge conversations through prompt engineering and conversation flow design.
• Establish voice and tone guidelines for AI-generated content across channels.
• QA and refine AI outputs to ensure brand consistency and compliance.
• Build evaluation frameworks to measure AI vs. human-generated content performance.
• Own the full funnel: track opens → clicks → calls booked → enrollments → first sessions → sustained engagement.
• Instrument every campaign with proper tracking and attribution.
• Analyze performance weekly and iterate based on data - kill what doesn't work, double down on what does.
• Report on ROI and campaign effectiveness to leadership.

Benefits

• Comprehensive health, dental and vision insurance.
• Life and AD&D Insurance.
• Financial advisory services.
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness).
• Health Savings Account.
• Equity shares.
• Discretionary PTO plan.
• Parental leave.
• 401(k).
• Flexible working hours.
• Remote-first company.
• Paid company holidays.
• Free digital therapist for you and your family.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees