Complex Marketing Manager

French Lick Resort•Itasca, IL

About The Position

The Complex Marketing Manager leads marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels within a cluster, ensuring each property is positioned for revenue growth, brand consistency, and strong competitive performance. This role partners closely with the property Director of Sales & Marketing, property leadership teams, and Hilton & Marriott brand partners to drive demand across rooms, F&B, events, and local audiences. This position supports a diverse mix of hotel brands, types and business segments. Depending on your complex, the role may oversee marketing for full-service hotels, extended-stay brands, select-service properties, or a combination. The manager will also support F&B outlets, seasonal activations, holiday events, and on-property promotional campaigns, along with initiatives that drive group, leisure, corporate transient, and local business performance. The ideal candidate is a proactive, digitally savvy marketer with strong social media expertise, excellent communication skills, and the ability to manage multiple stakeholders and priorities across both Marriott & Hilton hotels.

Requirements

3-5+ years of experience in marketing, ideally within hotels, travel, lifestyle brands, or multi-unit/complex environments
Strong digital marketing skills (website CMS, social media, analytics)
Excellent writing skills across formats (web, social, email, collateral)
Strong project management: able to juggle multiple properties, deadlines, and stakeholders
Familiarity with Hilton and Marriott brand systems, brand guidelines, and digital platforms (preferred but not required)
Ability to collaborate with cross-functional teams and communicate with executive leaders
Experience in hospitality photography, videography, or influencer management is a plus

Nice To Haves

Detail-oriented and highly organized
Creative thinker with a strong eye for design and brand consistency
Comfortable in a fast-paced environment with shifting priorities
Revenue-minded with a data-driven approach
Confident representing multiple hotels and their unique value propositions

Responsibilities

Marketing Strategy & Planning Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team Conduct market research, competitive analysis, and trend monitoring to inform strategy
Digital Marketing, Social Media & Content Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture Maintain digital channels including websites, email marketing, and storefronts Manage digital asset organization for each property
Partnerships & Community Engagement Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines
Brand Management Ensure every touchpoint — digital, print, social, on-property collateral — aligns with Hilton and Marriott brand standards. Serve as the point of contact for Crescent corporate digital teams Maintain property fact sheets, presentations, and brand assets
Project & Stakeholder Management Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs Manage creative timelines, vendor partnerships, production schedules, and budgets Coordinate campaign rollouts across multiple properties and channels