Competitor Insights Manager

GM • Warren, MI

9d • Hybrid

About The Position

The Role As a Competitor Insights Manager, you will serve as the enterprise leader for competitive insights across multiple vehicle segments. You will provide deep analytical insights on global propulsion technologies, in-vehicle technologies, emerging OEM and supplier strategies, and competitive product moves. Your work will directly inform product development, advanced technology planning, marketing, electrification strategy, and cross-functional decision-making. This role requires strong technical acumen, exceptional research and synthesis capability, and the ability to translate complex competitive trends into clear, actionable recommendations for senior leadership.

Requirements

• Bachelor’s degree.
• 8+ years of experience in automotive, strategy, market analysis, engineering, or related fields.
• Broad knowledge of automotive competitive landscape, markets, brands, vehicle segments, trends, supplier activity.
• Proven ability to translate complex competitive data into actionable insights and recommendations that influence product and technology decisions.
• Works effectively across functions to align stakeholders and drive well-reasoned decisions.
• Highly action-oriented with strong ownership, follow-through, and urgency.
• Exceptional ability to distill complex subjects into clear, concise insights for senior leaders.
• Comfortable navigating ambiguity and developing insights from loosely defined problems.
• Demonstrated ability to challenge assumptions and offer fact-based recommendations, even when they run counter to prevailing views.
• Strong analytical, technical, and critical-thinking skills, with the ability to manage multiple priorities simultaneously.
• Excellent written and oral communication skills.
• Proficient in Microsoft Word, Excel, PowerPoint.

Nice To Haves

• Master’s degree, preferably MBA or equivalent experience.
• Deep knowledge in vehicle technology and propulsion systems

Responsibilities

• Lead competitive intelligence efforts for GM’s product portfolio, delivering insights that shape program direction and strategic decision-making.
• Provide meaningful insights derived from data, industry research, tools and robust cross-functional synthesis to enable informed portfolio decisions
• Monitor and assess industry developments across OEMs and suppliers, identifying major strategic shifts, technology roadmaps, partnerships, and emerging risks and opportunities.
• Conduct rigorous primary and secondary research to evaluate product concepts, quantify market opportunities, and identify segment and technology trends that support strategic marketing decisions.
• Deliver comprehensive competitive assessments, such as EV strategy comparisons, propulsion outlooks, and benchmarking of advanced driver assistance and hands-free driving technologies.
• Support cross-functional partners, including Strategy, Innovation, Marketing, Engineering, and Product Programs with competitive landscapes, trend analyses, and assessments of competitor vehicles.
• Partner with program teams to ensure they have the necessary competitive context to design and deliver profitable, compelling ICE and EV products across the portfolio.
• Prepare and deliver executive-ready insights, summarizing complex, fast-evolving competitive environments in a clear and concise manner.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level