Community Relations Representative

Smile Doctors•Lansing, MI

22h•Onsite

About The Position

We’re seeking a Community Relations Representative to join our growing team. The Community Relations Representative is responsible for building strong relationships with dentists, community organizations, and local influencers to drive referrals to our orthodontic offices. Smile Doctors is the nation’s leading Orthodontic Support Organization, shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience. With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too. Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles. This is the perfect opportunity to grow with an expanding organization!

Requirements

Solid written and oral communication skills
Solid problem-solving skills
Solid organizational skills with the ability to balance multiple priorities
High School Diploma or equivalent required
One (1) year of experience in business-to-business sales, direct to consumer sales, field marketing, or a related field, with an emphasis on relationship-building and referral generation management required (External candidates)
Six (6) months with Smile Doctors or affiliated practice (Internal candidates)
Intermediate knowledge of Microsoft Office products and applications
Intermediate knowledge of sales or business management software

Responsibilities

Build and maintain lasting relationships with local dentists, dental offices, healthcare professionals, schools, churches, government agencies, and community businesses to foster a robust referral network for our practices
Collaborate with clinic teams to drive referrals and new patient exams to directly impact net production revenue, supporting the overall growth of the practice while primarily targeting dental referrals
Partner with the Regional Manager of Sales and Marketing to create and implement marketing strategies (including social media campaigns) that focus on driving patient referrals from local dental offices, schools, and community organizations
Develop, manage, and track local marketing budgets for each team/location while holding teams accountable for their monthly spend
Host joint events and co-marketing initiatives with local organizations to increase visibility and referrals
Participate in community events, health fairs, school programs, and local initiatives to boost brand awareness and build connections with potential referring partners and community members
Support clinics with grand openings, special events, and other promotional activities to strengthen ties with the community and attract new patients
Manage local marketing campaigns with a focus on referral growth, tracking effectiveness and making data-driven adjustments to ensure success
Monitor competitive trends in the local market, particularly in dentistry and community outreach, to keep our referral network thriving
Input and maintain accurate and up-to-date records of referral activity, community engagement, and event participation in the CRM system
Regularly track and report on individual performance metrics, including referrals and new patient exams, to ensure alignment with goals
Assist clinics with marketing materials and promotional needs, ensuring they have the necessary branded items and advertising to create awareness in our local markets
Distribute branded merchandise and manage inventory for maximum impact during community and professional events