Community Relations Director

Phoenix Senior Living•Durham, NC

22d

About The Position

Seasons at Southpoint is seeking a Community Engagement Director to join their team! The Community Engagement Director reports to the Executive Director PURPOSE Sales & Marketing | Community Relations The Community Engagement Director is responsible for hands on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, developing eternal business relationships to generate referrals.

Requirements

College degree preferred, 3-5 years experience in sales and marketing, preferably in senior housing
Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable
Computer proficiency with working knowledge of Windows, Power Point, Excel software
Ability to be flexible and work in an environment that promotes teamwork and collaboration
Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population
Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community
Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities
Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving

Responsibilities

Accounting Codes and submitts community sales department invoices for processing and payment.
Understands and manages the department budget to include labor and the other expenses and its impact on the community’s bottom line.
Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team
Manages sales and marketing data, audits, training, analysis, and implementation
Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
Ensures inquiry forms are always available at the front desk
Ensures qualified leads are entered into the CRM database
Completes Marketing Action Plan when required on a timely basis each month
Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market.
Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team.
Presents the company in a positive and professional manner
Presents self in a positive and professional manner
Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues
Assists in completion, production, and roll-out of Standard Operation Procedures
Strives to educate the community at large about Phoenix’s unique approach to senior living services.
Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate
Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness
Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team
Positively influences and impacts sales activities for the community
Assures that occupancy and sales productivity goals are consistently met
Meets or exceeds standards in sales productivity
Conducts tours with prospective residents and their families
Personally closes new sales in the community
Implements, monitors, and promotes resident referral programs to generate new referrals
Conducts professional outreach for lead generation purposes
Maximizes occupancy and revenue opportunities for the community