Community Relations Director

Senior Lifestyle-posted about 3 hours ago
$110,000 - $110,000/Yr
Full-time • Manager
Briarcliff Manor, NY
5,001-10,000 employees
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Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

  • Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
  • Respond and follow up with all walk-ins, phone-ins, and mail-ins timely and appropriately.
  • Create, plan, and implement with the Sales and Marketing Team and Program Director events to bring in prospective residents, current leads, and professionals, such as, but not limited to: seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend days.
  • Secure the required number of budgeted move-ins and achieve net gains each month
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in the development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
  • Complete quarterly media planning with the current vendor on a timely basis.
  • Keep the Executive Director informed of all sales activity daily.
  • Maintain Senior Lifestyle Hot Board/Move in Move out board.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage the use of the sales toolbox.
  • Assure every alternative is considered before closing a lead.
  • Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Visit competitors quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.
  • Senior housing or hospitality sales experience preferred.
  • Experience with a competitive outside and inside sales environment.
  • College degree preferred but not required.
  • Outgoing, personable, competitive, organized, and self-motivated leader.
  • Must have a valid driver’s license.
  • English fluency preferred.
  • Does not take “no” as an answer and is not afraid of rejection.
  • Professional in speech and dress and has a passion for serving seniors.
  • Proficient with CRM systems and metrics.
  • Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off.
  • All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday.
  • Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs.
  • Government requirements or exclusions may apply.
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