Community Outreach Specialist - Senior Living Sales and Marketing

Wellpointe Family of Companies • Fresno, CA

51d • $90,000

About The Position

The Community Outreach Specialist will be responsible for driving awareness, engagement, and professional referrals within the local community to support the growth of Fresno Guest Homes residential assisted living communities. This individual will focus on marketing, cultivating professional referrals, building relationships, networking, and coordinating community events. The role requires a highly visible presence within Fresno, more broadly to position Fresno Guest Homes as the provider of choice for older adults and their families.

Requirements

• Bachelor’s degree in marketing, communications, healthcare administration, or related field preferred.
• 3+ years of experience in community outreach, marketing, sales, or a related role — experience in Long Term Care, Skilled Nursing and/or Senior Living strongly preferred.
• Experience in Medi-Cal and Assisted Living Waiver (ALW) strongly preferred.
• Strong interpersonal, presentation, and relationship-building skills with an ability to effectively communicate our value proposition to professional referral sources.
• Proven ability to plan and execute community events and networking initiatives.
• Self-starter with the ability to manage multiple priorities and travel locally on a daily basis.
• Familiarity with the Fresno market and established professional network is highly desirable.
• This role requires that the candidate maintain a valid driver’s license and a clean driving record. Finalists will be required to provide a current Motor Vehicle Report (MVR) as part of the hiring process.

Nice To Haves

• Familiarity with the Fresno market and established professional network is highly desirable.

Responsibilities

• Develop and execute localized marketing and business development strategies to promote our brands.
• Represent the company at local health fairs, community events, senior expos, and professional networking functions.
• Manage outreach campaigns targeting healthcare providers, professional referral partners, and community organizations.
• Plan, execute and host networking events, community events, and professional events at the communities/office.
• Build and maintain strong relationships with skilled nursing facilities, hospitals, physician practices, senior centers, care managers, and other referral sources.
• Proactively identify and establish partnerships with professionals and organizations serving seniors and their families.
• Serve as the primary point of contact for community partners and professional referral networks.
• Track ongoing touch-points with professional referral sources and measure effectiveness of engagement, adjust strategies as needed.
• Plan, organize, and execute on-site and off-site events to engage residents, families, and referral sources.
• Collaborate with internal teams to create meaningful experiences that highlight the value of the Fresno Guest Homes care model.
• Track event success metrics and adjust strategies to maximize community impact.
• Collaborate with the admissions and sales team to drive occupancy and achieve census goals.
• Assist with tours, presentations, and community visits as needed.
• Engage in discovery with potential residents and provide evaluation for move-in.
• Conduct outreach follow-up and provide timely communication to prospective residents, families, and referral partners.
• Serve as point-person for gathering all required prospective resident information to facilitate a seamless move-in experience.

Benefits

• Competitive base pay, incentive opportunities, and comprehensive benefits package.
• Ongoing professional development and career advancement opportunities.
• A collaborative, mission-driven, and community-focused work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level