Community Marketing Specialist I

YETI • Austin, TX

86d

About The Position

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. YETI Coolers pioneered the premium cooler category and continues to expand into new markets and products. We’re hiring a BBQ & Beer Community Marketing Specialist to grow brand awareness among BBQ and beer enthusiasts. This role involves representing YETI at BBQ events and beer festivals, managing ambassador relationships, and guiding marketing efforts tailored to these communities. The ideal candidate will be YETI’s internal expert on grilling, smoking, and beer culture. You’ll lead community engagement strategies, build brand partnerships, and help shape how YETI connects with passionate pitmasters and brewers.

Requirements

• 2+ years of professional experience in the BBQ or beer industries, with a deep personal passion for both.
• 2+ years of marketing, advertising, or media experience, preferably with consumer brands, media properties, or agencies.
• Proven success in event activation, brand partnerships/integration, and working with personalities or ambassadors.
• Strong strategic marketing skills with the ability to articulate and execute a clear vision that drives brand awareness, affinity, and advocacy.
• Excellent interpersonal, written, and verbal communication skills; comfortable building relationships and community engagement.
• Demonstrated ability to manage budgets and deliver high-quality programs on time and within scope.
• Highly organized and creative, with strong prioritization and leadership skills in fast-paced, entrepreneurial environments.
• Deep knowledge and appreciation of BBQ and Beer culture and regional styles, with a natural ability to connect with enthusiasts.
• Bachelor’s degree required.
• Alignment with YETI’s Core Values and a passion for the brand and its community.

Responsibilities

• Cultivate and manage relationships with YETI’s BBQ and Beer ambassadors
• Build and maintain partnerships with global barbecue and beer industry brands
• Drive experiential activations for YETI at BBQ events, beer festivals, and related community events
• Contribute to the development of content for YETI’s website, blog, and advertising campaigns
• Support BBQ and beer-focused social media content
• Assist in media planning and advertising strategy targeting BBQ and beer enthusiast audiences
• Collaborate cross-functionally to ensure authentic and effective communication to these communities
• Travel frequently (30%+), with seasonal variation based on event schedules

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level