Community Marketing & Business Development Manager

Avalon Essential Home Care • Troy, MI

1d • $60,000 - $90,000

About The Position

We are seeking an experienced, relationship-driven Community Marketing & Business Development Manager to grow private-pay home care referrals across Oakland and Macomb County. This role is ideal for a marketer who thrives in the field, enjoys building long-term referral relationships, and wants their compensation tied to real growth outcomes—not just activity.

Requirements

• 2+ years of healthcare, home care, hospice, or senior living marketing experience preferred
• Proven ability to build referral relationships and manage a territory
• Strong communication and interpersonal skills
• Comfortable working independently in a field-based role
• Reliable transportation required

Responsibilities

• Build and maintain strong referral relationships with: Hospitals, rehab facilities, SNFs, assisted living communities
• Physicians, care managers, elder law attorneys, and senior resources
• Conduct in-person sales calls, presentations, and community outreach
• Educate referral partners on non-medical home care services and client eligibility
• Represent the agency at networking events, health fairs, and community events
• Track referral activity, pipeline progress, and conversion outcomes
• Collaborate with intake and operations teams to support smooth admissions
• Consistently generate qualified private-pay referrals
• Grow active client census within assigned territory
• Maintain professional follow-up and referral source engagement
• Support sustainable, long-term growth—not short-term volume

Benefits

• Mileage reimbursement and business expenses covered
• 401(K) and retirement planning
• Supportive leadership and growth-focused culture
• BCBS Health Care

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed