Community Management Specialist

Caliber HoldingsLewisville, TX
10d

About The Position

Responsible for the day-to-day maintenance of the Voice of the Customer program , social channel response at Caliber and the health of Caliber’s location listings across the web . This role will be the first response to all feedback, questions and opportunities that arise across Caliber’s response platforms (local reviews, BBB, social platforms, etc ) . They will optimize Caliber ’s loca tion presence across all lines of business as well as competitor monitoring . This person will be a critical part of the crisis management process as the leader for Caliber’s online reputation. The ideal candidate will be analytical, looking for opportunity areas and action-oriented .

Requirements

  • Bachelors in Marketing , Communications , or any other related degree
  • 1-2+ years experience developing managing community and/or review channels like Facebook, Google, Instagram, LinkedIn, Yelp, Reddit, TikTok, etc.
  • F amiliar with local rating and reporting programs: Chatmeter , Birdeye , Yext , etc.
  • Q uantitative and analytical skills; should be extremely comfortable with Excel
  • Curiosity around user behavior; ability to hypothesize reactions and analyz e results
  • Excellent communication and project management capabilities: this role will work across multiple brands and have many key stakeholders.
  • Strong self accountability and ownership as voice of the brand across many channels
  • Strong communication and soft skills with an empathetic mindset.

Responsibilities

  • Executes VOC , listing and review /social management strategy with the objective of increasing Caliber SOV (boost online visibility) and positive WOM
  • First touch for all customer feedback, responding to listing reviews, social engagement, etc.
  • Manage unified inbox of customer opportunities, ensuring proper routing to operations, legal, HR, etc.
  • Ensure that review response rates remain high; monitor star rating improvements over time
  • E nsure potential customer issues ( identified through customer feedback) are proactively mitigated and continuously work to enhance processes for long-term success
  • Troubleshoots across internal and external partners as location information issues arise and new locations need to be “opened” online
  • Analyze customer feedback, pain points, and trends to uncover opportunities for improvement and innovation
  • Monitor key performance indicators (KPIs) to assess channel health , customer sentiment and engagement levels. Distribute across relevant internal teams.
  • Proactively engage as Caliber LOBs across all channels – including potential growth channels like Reddit, TikTok, etc.
  • Finger on the pulse of engaging trends, customer discussion, Caliber sentiment across all channels
  • Supporting B2B channel engagement for webinars and other media tactics
  • Foster a customer-centric culture by promoting best practices and educating teams on c ommunity management principles
  • Conduct competitive review/listing research to understand Caliber presence in comparison and drive improvements
  • Is part of the crisis management team ; Identify existing threats and potential reputational risks before they can cause negative consequences.
  • Collaborating with internal teams, including marketing, customer support and product development, to ensure consistent messaging and support for community initiatives.
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