Community Liaison and Digital Marketing Specialist in Healthcare
About The Position
Responsible for marketing and promoting AFC Urgent Care services to local businesses, physicians, schools, and consumers. This includes organizing community outreach events, building and maintaining local partnerships, and increasing awareness of AFC Urgent Care clinic in Bakersfield. Key goals include growing daily patient volume, expanding business partnerships, and strengthening brand recognition through targeted marketing, sales activities, and event engagement. The role also involves managing event elements, marketing materials, and giveaways to attract and win over potential clients.
Requirements
- Bachelor's degree or relevant education
- Successful experience developing, implementing, and achieving results with sales and marketing strategies
- Ability to conduct face to face sales appointments, cold and warm calling, including but not limited to direct-to-consumer, business, and physicians
- Strong organization and communication skills
- Possess the skills to be independent, motivated, and results-driven in establishing new business, following through with communication with all accounts, and being held accountable for the growth of business
- 1-2 years experience organizing & managing community events.
- 1-2 years experience creating, managing, and optimizing campaigns across digital, social, and traditional platforms.
- Proven track record of marketing success with measurable results (portfolio or case studies preferred).
- Understanding of marketing strategies specific to healthcare/urgent care (required).
Nice To Haves
- Fluency in Spanish preferred.
- Medical knowledge or healthcare marketing background (preferred).
Responsibilities
- Organize and manage community events to increase local awareness and strengthen relationships with businesses, medical practices, and referral sources.
- Develop and define target markets, business opportunities, and customers through data mining and research.
- Create, manage, and optimize digital, social, and traditional marketing campaigns to build brand awareness.
- Develop and execute tailored marketing strategies for urgent care and healthcare services.
- Monitor key performance indicators (KPIs) to assess campaign effectiveness.
- Collaborate with leadership to align marketing efforts with business goals.
- Increase patient volume and maintain relationships with referral sources, community organizations, and stakeholders.
- Stay informed on industry regulations and compliance requirements for marketing activities.
- Build relationships with local businesses, insurance companies, and stakeholders in workers' compensation and personal injury for patient referrals.
- Prepare and distribute informational materials (newsletters, flyers, social media updates).
- Track outreach activities and maintain records of community interactions.
- Support volunteer recruitment and partnership development.
- Serve as a liaison for addressing community concerns and inquiries.
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Great small business work environment
- Flexible scheduling
- Paid time off, health insurance, dental insurance, retirement benefit, and more!
- Gas and cell phone reimbursement - $200 per month
- Retirement Plan - Eligible after 90 days of employment
- Health, Dental, Vision, Life Insurance Benefits - Eligible after 90 days of employment
- 3 Paid Sick Days Annually
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Ambulatory Health Care Services
Number of Employees
1,001-5,000 employees
