Community Engagement and Event Specialist

United Communications•Franklin, TN

1d•Onsite

About The Position

United Communications is seeking a Community Engagement & Event Specialist to join our Marketing team. This role is instrumental in organizing and executing dynamic community events that enhance customer experience, drive brand awareness and sales, and strengthen community partnerships. With a direct impact on our Net Promoter Score (NPS), this position plays a key role in fostering strong relationships, expanding our network of brand ambassadors, and supporting United’s mission to deliver exceptional service throughout Middle Tennessee. The ideal candidate is a highly organized, personable, and creative professional who thrives in a fast-paced environment and is passionate about community engagement and local events.

Requirements

Bachelor’s degree in marketing, communications, business, event management, hospitality, or a related field.
5+ years of experience in event planning, community engagement, or a related role.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Ability to build relationships and work collaboratively with internal and external stakeholders.
Strong organizational, prioritization, and time management skills.
Self-motivated, detail-oriented, and able to manage multiple projects effectively.
A valid driver’s license, reliable transportation, and ability to travel locally as needed.

Nice To Haves

Basic graphic design skills and experience with Canva, Adobe Suite, or similar platforms.
Knowledge of social media marketing and content creation.
Strong conceptual and creative design skills with the ability to contribute ideas and marketing solutions.

Responsibilities

Plan, coordinate, and execute engaging community events, market launch events, and sponsorship activations that enhance United’s sales, reputation, and visibility.
Collaborate with internal departments and external partners to ensure seamless market launch event execution.
Manage logistics, vendor relations, budgeting, and on-site coordination for all events.
Track and measure the success of events based on on-site sales made, attendance, engagement, and feedback.
Develop and nurture partnerships with local businesses, community leaders, and other organizations such as HOAs (homeowner associations) that help drive sales.
Collaborate with Middle Tennessee Electric (MTE) and other utility partners on co-branding initiatives to help drive sales.
Represent United Communications at local market launch events, festivals, resource fairs, and community outreach programs to help drive sales.
Maintain and update the master market launch event calendar to align with strategic business objectives.
Capture compelling content (photos, videos, and stories) at market launch events for social media and digital platforms.
Assist in creating a monthly e-newsletter to engage community leaders and influencers in market launch areas.
Work closely with the marketing team to ensure event promotions align with United’s brand strategy and annual revenue growth goals.
Contribute creative ideas for marketing campaigns that drive increased sales in market launch areas.
Partner with Sales, Marketing, Customer Experience, and Operations teams to integrate market launch activities and events into broader company-wide initiatives.
Identify opportunities for additional community programs and partnerships to enhance United’s outreach in the new market launch areas.
Maintain strong internal communication to ensure company-wide support and assistance with community engagement initiatives and market launch events.
Work independently and collaboratively in a team setting.
Support other marketing and company initiatives as needed.
Perform additional duties assigned by the Market Launch Manager