COMMUNITY EDUCATION MANAGER (CEM)

UHS•Murray, KY

107d

About The Position

Horizon Health is seeking a community education manager for the inpatient behavioral health unit at Murray Calloway County Hospital in Murray, KY. The Community Education Manager, in conjunction with the Executive Director, is responsible for the planning and implementation of a comprehensive community education program. He/she coordinates the referral development/sales process, develops and maintains accurate community education information and account management systems, as well as coordinating the unit’s internal and external communications program. Functions as preceptor to provide training and support to subordinate Community Liaison’s as needed.

Requirements

Bachelor's degree in marketing, advertising, business, or a related field is required.
3-5 years of experience in healthcare marketing highly preferred.
Experience building referral sources required.
Valid drivers license required.
Strong written and verbal communication skills.
Excellent interpersonal skills.
Willingness to adjust schedule with short notice.
Ability to prioritize.
Willingness to travel.

Responsibilities

Works in partnership with community-based providers, Horizon leadership, client hospital administrative staff, clinical staff and Unit leadership to develop and implement programs that promote Unit behavioral health programs within designated area/communities.
Maintains a thorough understanding of the services provided by the program, admission criteria and patient characteristics and effectively communicates this information to current and potential referral sources including medical staff and hospital clinical department manage including medical staff and hospital clinical department managers.
Responds to all requests for general information about the unit’s treatment program and provides information about appropriate topics -in response to common requests. Informs Program Director, Vice President of Community Education and Director of Operations of any adverse publicity.
Develops, maintains and continually updates comprehensive marketing plans and mailing lists. Record and reports progress to leadership on a routine basis.
Promotes and facilitates community relations opportunities within the designated area.
Works with health centers, community-based organizations, insurers and community coalitions to develop programs, events and new initiatives that promote marketing of Unit program objectives.
Coordinates the referral source surveys in compliance with company standards.
Performs other duties as assigned/required by this position.