Community Development Director

Community Health Management Inc•Foley, AL

About The Position

The Community Development Director is responsible for building meaningful relationships with prospective residents and their influencers to drive occupancy through tours, reservations, and successful move-ins. This role is highly relationship-driven and ideal for an energetic, outgoing professional with a passion for seniors, marketing, and community engagement. The Community Development Director serves as a key ambassador for the community and plays a critical role in presenting the assisted living lifestyle with compassion, professionalism, and enthusiasm.

Requirements

College degree required
Minimum of three (3) years of experience in marketing, sales, or public relations
High-energy, motivated, and outgoing personality
Strong communication and relationship-building skills
Ability to organize, prioritize, and follow up consistently
Comfort with CRM systems and prospect tracking software
Professional appearance and demeanor
Ability to lift or carry up to 50 pounds
Work involves sitting, standing, walking, bending, lifting, reaching, pushing, pulling, and repetitive motions
Must be able to speak, hear, and interact effectively with residents, families, and staff

Nice To Haves

Assisted living or senior housing experience preferred

Responsibilities

Utilize the community’s designated CRM system to track prospects and manage follow-up
Respond promptly to phone, email, and walk-in inquiries
Conduct purposeful, compassionate, and informative tours, averaging 2–3 tours per weekday
Build rapport with prospects and influencers to encourage tours, meals, and lifestyle sampling
Categorize prospects as hot, warm, or cold to support closing strategies
Secure reservations and assist with initial paperwork and deposits
Orchestrate smooth resident move-ins by guiding families through logistics such as moving services, apartment preparation, and utilities
Serve as a primary point of contact to minimize confusion and reduce family stress
Maintain detailed notes and conduct 20–30 follow-up calls per day (time allowing)
Build ongoing relationships with prospects, residents, and family members
Network with professionals, organizations, and groups positioned to refer seniors
Obtain referral names from residents and families
Collaborate with the Activities Coordinator to plan community events
Plan and execute at least one special community event each month to enhance visibility and stimulate interest
Work closely with Executive Directors and Administrators at assigned facilities
Prepare and submit monthly reports to the Administrator
Uphold residents’ rights, privacy, dignity, and comfort at all times
Interact with residents and families in a respectful, empathetic, and professional manner
Respond appropriately to concerns and inquiries
Ensure accurate and timely communication
Attend required in-service trainings and staff meetings