Community & Brand Activation Manager (Part-Time) – San Francisco
About The Position
Pas Normal Studios is seeking a highly connected, culturally fluent Community & Brand Activation Manager to represent and grow the brand in San Francisco. This role sits within the Global Marketing team and reports to the Trade Marketing Manager, working closely with the Retail & Wholesale team. The role is responsible for building and activating Pas Normal Studios’ local community through rides, runs, events, partnerships and in-store experiences. This is a highly visible position. The person in this role will act as the public face of Pas Normal Studios in San Francisco and play a key role in driving store traffic, community growth and brand relevance in the US market.
Requirements
- Experience in brand activation, community marketing, events, retail or partnerships
- Strong personal network in San Francisco/ Bay Area cycling, cultural and creative scene
- Recognized as a connector and community builder
- Outgoing, confident and comfortable leading groups and rides
- Highly organized and able to execute independently
- Entrepreneurial mindset with strong follow-through
- Passionate about cycling, people and culture
- Fluent in English
- Available to work evenings and weekends when needed
- Comfortable representing the brand publicly
Nice To Haves
- Background in cycling, fashion, design, culture or premium lifestyle brands is a strong advantage
Responsibilities
- Plan and host regular weekly and monthly community rides, runs and events
- Organize cultural moments such as talks, film nights, exhibitions and pop-ups
- Build and maintain strong relationships with local cycling clubs, cafés, creative communities and cultural partners
- Actively represent Pas Normal Studios at relevant local events
- Drive traffic into the San Francisco store through community-led activations
- Support store launches, campaigns and seasonal initiatives
- Ensure local activations are aligned with global brand and campaign priorities
- Identify and develop local brand, café, club and creative collaborations
- Co-create events, rides and moments that expand reach and relevance
- Work closely with wholesale partners when relevant
- Localize and activate global campaigns for the San Francisco and broader Bay Area market
- Support email, social and community growth in collaboration with HQ
- Track activity and performance against agreed KPIs
- Provide monthly reports to the Trade Marketing Manager on activity, reach and impact
- Share insights on local culture, community needs and growth opportunities
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What This Job Offers
Job Type
Part-time
Career Level
Manager
Education Level
No Education Listed
