Community & Advocacy Marketing Manager

Demandbase

6d

About The Position

Demandbase is seeking a Community & Advocacy Marketing Manager to build and scale programs that turn customers into passionate advocates and foster a thriving, engaged community around our brand.
In this role, you will own global customer advocacy and community initiatives—from customer storytelling and executive programs to online community engagement and third-party advocacy channels. You will partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social teams to create authentic, high-impact customer experiences that drive brand, pipeline, and retention outcomes.
This role is ideal for someone who thrives on building relationships, understands what motivates customer engagement, and brings a creative, data-driven approach to advocacy and community marketing in a B2B SaaS environment.

Requirements

• 5–8+ years of experience in customer marketing, advocacy, community, or related roles within a B2B SaaS environment.
• Proven experience building or managing customer advocacy or community programs.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with a strong storytelling mindset.
• Ability to collaborate effectively with cross-functional teams across Marketing, Sales, Product, and Customer Success.
• Customer-first mindset with a passion for building engaging and meaningful experiences.
• Experience working with CRM and customer engagement tools.

Nice To Haves

• Experience with tools such as Salesforce, Marketo, ChurnZero, or Pendo.
• Familiarity with customer advocacy platforms such as Deeto, SlapFive, UserEvidence, or Gainsight.
• Experience supporting executive-level customer programs (e.g., CABs).
• Exposure to community platforms and engagement strategies.

Responsibilities

• Own and scale customer advocacy programs by recruiting, engaging, and activating advocates for references, case studies, events, and campaigns.
• Build and manage advocacy pipelines to support sales and marketing needs.
• Drive participation in customer reference programs and ensure a seamless advocate experience.
• Develop compelling customer stories and proof points to support campaigns, website content, sales enablement, events, and analyst relations.
• Partner with content and product marketing teams to amplify customer voice across channels.
• Contribute to the growth and engagement of Demandbase’s customer community through programs, campaigns, and events.
• Collaborate with Social, Events, and Customer Success teams to create meaningful engagement opportunities.
• Support lifecycle engagement initiatives, including onboarding, renewal, and advocacy milestones.
• Support executive-level customer programs such as Customer Advisory Boards and customer recognition initiatives.
• Execute third-party advocacy programs across platforms like G2 and Gartner to drive reviews and capture customer feedback.
• Manage advocacy tools, workflows, and reporting to track program effectiveness.
• Analyze program performance and identify opportunities to improve engagement, scale, and impact.
• Ensure strong cross-functional alignment and communication across stakeholders.

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees